2023

NYX Awards - 2023 Grand Winner Winner

Energia: Fly the Future

Entrant Company

Gravity Global

Category

Strategic Campaign - Social Media Campaign

Client's Name

Embraer

Country / Region

United Kingdom

Experience Level

Agency

A major transformation in how we fly is being imagineered by Embraer to achieve net zero by 2050.

Embraer, has pledged to solve this enormous industry challenge and their goal was to share their vision with the global aviation community.

In late November 2021, they unveiled four concept regional aircraft powered by new propulsion technologies and renewable energies.

Gravity Global was tasked with launching this exciting programme – and how it was presented to a worldwide audience needed to be as bold and innovative as the concept aircraft.

As well as creating the ‘Energia’ name and an eye-catching aircraft livery, the Gravity team developed a full campaign including PR, content and social, culminating in a spectacular webcast event, broadcast live from studios in Sao Paulo and London!

Each of the Energia aircraft were shown as 3D holograms for impact.

This campaign deserves to win, as it achieved its objective of positioning Embraer as a leader in aviation sustainability and by using the latest digital techniques captured the imagination of the aviation industry without having to show physical aircraft. The programme successfully achieved market engagement for the Energia programme, improving positive sentiment for Embraer and leadership in sustainability from 28.71% to 70.88%

Credits

All@GravityGlobal
2023
 
NYX Awards 2023 Winner - PlanetOfBets – What is a game?
grand
winner
Planet of Bets Entertainment B.V.

Entrant Company

VZ Agency

Category

Video / Web Based Productions - Motion Graphics

Country / Region

Russia

2023
 
NYX Awards 2023 Winner - Energia: Fly the Future
grand
winner

Entrant Company

Gravity Global

Category

Strategic Campaign - Brand Strategy Campaign

Country / Region

United Kingdom

2023
 
NYX Awards 2023 Winner - Ready or Not Cosplay Photography Contest
grand
winner

Entrant Company

Infernozilla

Category

Social Media - Social Engagement

Country / Region

United States

2023
 
NYX Awards 2023 Winner - Dune: Awakening - Pre-Alpha Teaser
grand
winner

Entrant Company

Ragdoll Entertainment AS

Category

Commercial & Marketing - Cinematography / Videography

Country / Region

Norway