2023
Entrant Company
Gravity Global
Category
Strategic Campaign - Strategic Communications / Other__
Client's Name
Embraer
Country / Region
United Kingdom
Experience Level
Agency
A major transformation in how we fly is being imagineered by Embraer to achieve net zero by 2050.
Embraer, has pledged to solve this enormous industry challenge and their goal was to share their vision with the global aviation community.
In late November 2021, they unveiled four concept regional aircraft powered by new propulsion technologies and renewable energies.
Gravity Global was tasked with launching this exciting programme – and how it was presented to a worldwide audience needed to be as bold and innovative as the concept aircraft.
As well as creating the ‘Energia’ name and an eye-catching aircraft livery, the Gravity team developed a full campaign including PR, content and social, culminating in a spectacular webcast event, broadcast live from studios in Sao Paulo and London!
Each of the Energia aircraft were shown as 3D holograms for impact.
This campaign deserves to win, as it achieved its objective of positioning Embraer as a leader in aviation sustainability and by using the latest digital techniques captured the imagination of the aviation industry without having to show physical aircraft. The programme successfully achieved market engagement for the Energia programme, improving positive sentiment for Embraer and leadership in sustainability from 28.71% to 70.88%
Credits
Entrant Company
Player One Trailers
Category
Commercial & Marketing - Cinematography / Videography
Country / Region
United States
Entrant Company
SFC Group
Category
Integrated Marketing - Business to Business
Country / Region
United States
Entrant Company
The Texas Network
Category
Video / Web Based Productions - Education
Country / Region
United States
Entrant Company
Player One Trailers
Category
Commercial & Marketing - Editing
Country / Region
United States