2023

NYX Awards - 2023 Gold Winner Winner: Gravity Global

Getac: Get Real

Entrant Company

Gravity Global

Category

Advertising / Online AD (Campaign)

Client's Name

Getac

Country / Region

United Kingdom

Experience Level

Agency

Getac is a global leader in rugged mobile technology and intelligent video solutions, designing and manufacturing devices and software that are rugged to the core, used by professionals who work in demanding or extreme environments.
Getac ZX10 Campaign Overview
The global launch of the new Getac ZX10 tablet targeted field workers in the energy and utilities sectors. The messaging covered the inbuilt rugged reliability of the tablet, putting mobility and connectivity centre stage.
The creative campaign ‘This is real’ focused on real remote working, those frontline workers who work in extreme environments day in day out. Whilst not belittling desk-bound workers or making heroes out of our audience, the objective was to illustrate that Getac understood what they do each day – and explain why the ZX10 is the tablet they need.
Utilising video and static imagery, the campaign ran across targeted social media, display advertising, YouTube and email, directing traffic to specific landing pages.

Credits

All@GravityGlobal
2023
Social Media
NYX Awards 2023 Winner - Getac ZX10: Get Real, Gravity Global
gold
winner

Entrant Company

Gravity Global

Category

Social Media / Social Ad Campaign

Country / Region

United Kingdom

2023
Social Media
NYX Awards 2023 Winner - NFLPA Community MVP 2022, HEARTLENT Group
gold
winner
National Football League Players Association

Entrant Company

HEARTLENT Group

Category

Social Media / Social Media & Marketing / Other__

Country / Region

United States

2023
Website
NYX Awards 2023 Winner - Shaping Change Together, Gravity Global
gold
winner
AkzoNobel Packaging Coating (ANPC)

Entrant Company

Gravity Global

Category

Website / Manufacturing

Country / Region

United Kingdom

2023
Commercial & Marketing
NYX Awards 2023 Winner - Petrol Ofisi Sosyal Lig, Promoqube
gold
winner

Entrant Company

Promoqube

Category

Commercial & Marketing / Games / Games Related

Country / Region

Turkey