2023

NYX Awards - 2023 Gold Winner Winner

Getac: Get Real

Entrant Company

Gravity Global

Category

Advertising - Online AD (Campaign)

Client's Name

Getac

Country / Region

United Kingdom

Experience Level

Agency

Getac is a global leader in rugged mobile technology and intelligent video solutions, designing and manufacturing devices and software that are rugged to the core, used by professionals who work in demanding or extreme environments.

Getac ZX10 Campaign Overview

The global launch of the new Getac ZX10 tablet targeted field workers in the energy and utilities sectors. The messaging covered the inbuilt rugged reliability of the tablet, putting mobility and connectivity centre stage.

The creative campaign ‘This is real’ focused on real remote working, those frontline workers who work in extreme environments day in day out. Whilst not belittling desk-bound workers or making heroes out of our audience, the objective was to illustrate that Getac understood what they do each day – and explain why the ZX10 is the tablet they need.

Utilising video and static imagery, the campaign ran across targeted social media, display advertising, YouTube and email, directing traffic to specific landing pages.

Credits

All@GravityGlobal
2023
Video / Web Based Productions
NYX Awards 2023 Winner - ARCO's HOLA 50 Video
gold
winner

Entrant Company

Ulled Asociados

Category

Video / Web Based Productions - Corporate Image

Country / Region

Spain

2023
Strategic Campaign
NYX Awards 2023 Winner - KoçSistem’s ‘Green Intelligence’ Project
gold
winner
KoçSistem Bilgi ve IletiSim Hizmetleri A.S

Entrant Company

KoçSistem Bilgi ve IletiSim Hizmetleri A.S

Category

Strategic Campaign - Strategic Communications / Other__

Country / Region

Turkey

2023
Design
NYX Awards 2023 Winner - Bougie Funk
gold
winner
Bougie Funk

Entrant Company

Cynda Media Lab

Category

Design - Packaging

Country / Region

United States

2023
Broadcast / Television
NYX Awards 2023 Winner - Live To Farm - Discovery Channel
gold
winner

Entrant Company

Dreamlux Media

Category

Broadcast / Television - On-Camera Talent

Country / Region

United States