2023

NYX Awards - 2023 Gold Winner Winner: Gravity Global

Getac: Get Real

Entrant Company

Gravity Global

Category

Advertising / Online AD (Campaign)

Client's Name

Getac

Country / Region

United Kingdom

Experience Level

Agency

Getac is a global leader in rugged mobile technology and intelligent video solutions, designing and manufacturing devices and software that are rugged to the core, used by professionals who work in demanding or extreme environments.
Getac ZX10 Campaign Overview
The global launch of the new Getac ZX10 tablet targeted field workers in the energy and utilities sectors. The messaging covered the inbuilt rugged reliability of the tablet, putting mobility and connectivity centre stage.
The creative campaign ‘This is real’ focused on real remote working, those frontline workers who work in extreme environments day in day out. Whilst not belittling desk-bound workers or making heroes out of our audience, the objective was to illustrate that Getac understood what they do each day – and explain why the ZX10 is the tablet they need.
Utilising video and static imagery, the campaign ran across targeted social media, display advertising, YouTube and email, directing traffic to specific landing pages.

Credits

All@GravityGlobal
2023
Strategic Campaign
NYX Awards 2023 Winner - Hell is Others Bloodhunt Event, Infernozilla
gold
winner

Entrant Company

Infernozilla

Category

Strategic Campaign / Event Campaign

Country / Region

United States

2023
Publications
NYX Awards 2023 Winner - Born2Bond, Gravity Global
gold
winner
Bostik

Entrant Company

Gravity Global

Category

Publications / Brochure

Country / Region

United Kingdom

2023
Strategic Campaign
NYX Awards 2023 Winner - Opening of Tin Building by Jean-Georges , The Howard Hughes Corporation
gold
winner

Entrant Company

The Howard Hughes Corporation

Category

Strategic Campaign / Strategic Communications / Other__

Country / Region

United States

2023
Video / Web Based Productions
NYX Awards 2023 Winner - Peninsula Perspectives, Carbon
gold
winner
Peninsula Hotels

Entrant Company

Carbon

Category

Video / Web Based Productions / Hotel / Lodging

Country / Region

Hong Kong SAR