2023

NYX Awards - 2023 Gold Winner Winner: Gravity Global

Getac ZX10: Get Real

Entrant Company

Gravity Global

Category

Social Media / Social Ad Campaign

Client's Name

Getac

Country / Region

United Kingdom

Experience Level

Agency

Getac is a global leader in rugged mobile technology and intelligent video solutions, designing and manufacturing devices and software that are rugged to the core, used by professionals who work in demanding or extreme environments.
Getac ZX10 Campaign Overview
The global launch of the new Getac ZX10 tablet targeted field workers in the energy and utilities sectors. The messaging covered the inbuilt rugged reliability of the tablet, putting mobility and connectivity centre stage.
The creative campaign ‘This is real’ focused on real remote working, those frontline workers who work in extreme environments day in day out. Whilst not belittling desk-bound workers or making heroes out of our audience, the objective was to illustrate that Getac understood what they do each day – and explain why the ZX10 is the tablet they need.
Utilising video and static imagery, the campaign ran across targeted social media, display advertising, YouTube and email, directing traffic to specific landing pages.

Credits

All@GravityGlobal
2023
Broadcast / Television
NYX Awards 2023 Winner - Live To Farm - Discovery Channel, Dreamlux Media
gold
winner

Entrant Company

Dreamlux Media

Category

Broadcast / Television / Editing

Country / Region

United States

2023
Website
NYX Awards 2023 Winner - Energia: Fly the Future, Gravity Global
gold
winner

Entrant Company

Gravity Global

Category

Website / Home Page / Landing Page

Country / Region

United Kingdom

2023
Strategic Campaign
NYX Awards 2023 Winner - Opening of Tin Building by Jean-Georges , The Howard Hughes Corporation
gold
winner

Entrant Company

The Howard Hughes Corporation

Category

Strategic Campaign / Brand Strategy Campaign

Country / Region

United States

2023
Design
NYX Awards 2023 Winner - Bougie Funk, Cynda Media Lab
gold
winner
Bougie Funk

Entrant Company

Cynda Media Lab

Category

Design / Logo

Country / Region

United States