2023

NYX Awards - 2023 Grand Winner Winner: Gravity Global

Getac ZX10: Get Real

Entrant Company

Gravity Global

Category

Integrated Marketing / Business to Business

Client's Name

Getac

Country / Region

United Kingdom

Experience Level

Agency

Getac is a global leader in rugged mobile technology and intelligent video solutions, designing and manufacturing devices and software that are rugged to the core, used by professionals who work in demanding or extreme environments.
Getac ZX10 Campaign Overview
The global launch of the new Getac ZX10 tablet targeted field workers in the energy and utilities sectors. The messaging covered the inbuilt rugged reliability of the tablet, putting mobility and connectivity centre stage.
The creative campaign ‘This is real’ focused on real remote working, those frontline workers who work in extreme environments day in day out. Whilst not belittling desk-bound workers or making heroes out of our audience, the objective was to illustrate that Getac understood what they do each day – and explain why the ZX10 is the tablet they need.
Utilising video and static imagery, the campaign ran across targeted social media, display advertising, YouTube and email, directing traffic to specific landing pages.

Credits

All@GravityGlobal
2023
Video / Web Based Productions
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Entrant Company

Mummu Ltd

Category

Video / Web Based Productions / 2D Animation

Country / Region

United Kingdom

2023
Advertising
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CMG Film, Drama and Documentary Programming Center

Entrant Company

LinLin

Category

Advertising / Poster (Single)

Country / Region

China

2023
Content Marketing Strategy
NYX Awards 2023 Winner - Profit Hunter: A Force with Nature: Tech Shark, Gravity Global
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Entrant Company

Gravity Global

Category

Content Marketing Strategy / Video or Video Series (NEW)

Country / Region

United Kingdom

2023
Social Media
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winner

Entrant Company

Spark Social

Category

Social Media / Instagram Page

Country / Region

Canada