2023

NYX Awards - 2023 Grand Winner Winner

Getac ZX10: Get Real

Entrant Company

Gravity Global

Category

Integrated Marketing - Business to Business

Client's Name

Getac

Country / Region

United Kingdom

Experience Level

Agency

Getac is a global leader in rugged mobile technology and intelligent video solutions, designing and manufacturing devices and software that are rugged to the core, used by professionals who work in demanding or extreme environments.

Getac ZX10 Campaign Overview

The global launch of the new Getac ZX10 tablet targeted field workers in the energy and utilities sectors. The messaging covered the inbuilt rugged reliability of the tablet, putting mobility and connectivity centre stage.

The creative campaign ‘This is real’ focused on real remote working, those frontline workers who work in extreme environments day in day out. Whilst not belittling desk-bound workers or making heroes out of our audience, the objective was to illustrate that Getac understood what they do each day – and explain why the ZX10 is the tablet they need.

Utilising video and static imagery, the campaign ran across targeted social media, display advertising, YouTube and email, directing traffic to specific landing pages.

Credits

All@GravityGlobal
2023
Design
NYX Awards 2023 Winner - Born2Bond
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winner
Bostik

Entrant Company

Gravity Global

Category

Design - Point of Purchase

Country / Region

United Kingdom

2023
Website
NYX Awards 2023 Winner - Energia: Fly the Future
grand
winner

Entrant Company

Gravity Global

Category

Website - Business to Business

Country / Region

United Kingdom

2023
Strategic Campaign
NYX Awards 2023 Winner - State Farm Gamerhood Challenge
grand
winner

Entrant Company

Infinity Marketing Team

Category

Strategic Campaign - Interactive Brand Experience

Country / Region

United States

2023
Content Marketing Strategy
NYX Awards 2023 Winner - Dissecting Inflation In Spain, A Report by AXA Partners
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Entrant Company

Ulled Asociados

Category

Content Marketing Strategy - Special Topic Issue (NEW)

Country / Region

Spain