2023

NYX Awards - 2023 Grand Winner Winner

Getac ZX10: Get Real

Entrant Company

Gravity Global

Category

Integrated Marketing - Business to Business

Client's Name

Getac

Country / Region

United Kingdom

Experience Level

Agency

Getac is a global leader in rugged mobile technology and intelligent video solutions, designing and manufacturing devices and software that are rugged to the core, used by professionals who work in demanding or extreme environments.

Getac ZX10 Campaign Overview

The global launch of the new Getac ZX10 tablet targeted field workers in the energy and utilities sectors. The messaging covered the inbuilt rugged reliability of the tablet, putting mobility and connectivity centre stage.

The creative campaign ‘This is real’ focused on real remote working, those frontline workers who work in extreme environments day in day out. Whilst not belittling desk-bound workers or making heroes out of our audience, the objective was to illustrate that Getac understood what they do each day – and explain why the ZX10 is the tablet they need.

Utilising video and static imagery, the campaign ran across targeted social media, display advertising, YouTube and email, directing traffic to specific landing pages.

Credits

All@GravityGlobal
2023
Strategic Campaign
NYX Awards 2023 Winner - Up The Antibodies
grand
winner
AstraZeneca

Entrant Company

Edelman

Category

Strategic Campaign - PR Campaign

Country / Region

United States

2023
Commercial & Marketing
NYX Awards 2023 Winner - Pacific Drive - Gameplay Trailer
grand
winner

Entrant Company

Player One Trailers

Category

Commercial & Marketing - Sound / Sound Design

Country / Region

United States

2023
People & Team
NYX Awards 2023 Winner - Valerie Jennings, CEO and Growth Marketing Leader
grand
winner

Entrant Company

Jennings Social Media & MarTech

Category

People & Team - Marketing Agencies

Country / Region

United States

2023
Video / Web Based Productions
NYX Awards 2023 Winner - Journey To The Beautiful Game in New Zealand
grand
winner

Entrant Company

Beautiful Destinations

Category

Video / Web Based Productions - Travel / Tourism

Country / Region

United States