2023

NYX Awards - 2023 Gold Winner Winner

The End of the Weld

Entrant Company

Gravity Global

Category

Social Media - YouTube Channel / Video (NEW)

Client's Name

CPC (Colder Products Company)

Country / Region

United Kingdom

Experience Level

Agency

CPC is the #1 fluid connector brand. A large portion of their business provides connectors for biopharmaceutical processing and cell and gene therapy. Traditionally, when companies build fluid delivery systems, engineers use tube welding to connect tubes. But this method comes with safety risks, inefficiencies and costs. With the launch of MicroCNX™, an aseptic micro-connector, CPC created a safer, more efficient and more cost-effective connection solution that would put an end to antiquated tube welding forever.

Knowing the launch of MicroCNX™ would revolutionize the market, we used a teaser campaign to start building interest. Our message— It’s the end of the weld—encouraged inquiry and trial adoption. Digital ads drove viewers to a landing page, endoftheweld.com, where they could sign up to be the first to know about product information. The page featured a clock counting down to the end of the weld and the introduction of MicroCNX™. As the date approached, we changed content on the page to include gamification. Upon launch, we revealed the product name and its game-changing benefits. Launch included video, tradeshow marketing and sample kits. The results: over 38 million impressions, nearly 100,000 website visits, 1,173 leads and 133 pipeline opportunities.

Credits

All@GravityGlobal
2023
Student Submission
NYX Awards 2023 Winner - Made for a deeper connection
gold
winner

Entrant Company

Miami Ad School NY

Category

Student Submission - Student AD

Country / Region

United States

2023
Marketing Effectiveness
NYX Awards 2023 Winner - Custom Order Lead-Gen Strategy Delivers Remarkable ROI
gold
winner

Entrant Company

C-4 Analytics

Category

Marketing Effectiveness - Digital Marketing Campaign

Country / Region

United States

2023
Website
NYX Awards 2023 Winner - Resilience Behavioral Health
gold
winner
Resilience Behavioral Health

Entrant Company

Dreamscape Marketing

Category

Website - Home Page / Landing Page

Country / Region

United States

2023
Design
NYX Awards 2023 Winner - Bougie Funk
gold
winner
Bougie Funk

Entrant Company

Cynda Media Lab

Category

Design - Promotional / Branding

Country / Region

United States