2023

NYX Awards - 2023 Silver Winner Winner: Gravity Global

Shaping Change Together

Entrant Company

Gravity Global

Category

Social Media / YouTube Channel / Video (NEW)

Client's Name

AkzoNobel Packaging Coating (ANPC)

Country / Region

United Kingdom

Experience Level

Agency

AkzoNobel Packaging Coating (ANPC) approached us to help them encourage players in the tin- and can-making industry to partner with them.
ANPC is very clear on its positioning when it come to partnerships – they work around the customer, keeping disruption to the absolute minimum and integrating their products and services seamlessly into the customer’s production line. ANPC is also a very human company, and they wanted this to come across in the campaign.
We used cans and tins as the canvas for our messaging, with the strapline “Packaging Coatings that say it all”. In a series of executions, (there are five so far), we referenced the key benefits of working with ANPC, from Good Old Fashioned Reliability (styled like a traditional soup tin), to Better Together (styled like a sardine tin, complete with ring pull). In each instance, extra messages were added as a reward to those prepared to look a little closer. Headlines and body were kept nicely conversational, and our art direction was deliberately halfway between design sketches and CGI. There are too many highly-polished CGI cans out there and we wanted to suggest that nothing was set in stone. The styling lent itself particularly well to animation.

Credits

All@GravityGlobal
2023
Website
NYX Awards 2023 Winner - The International School of Düsseldorf, Finalsite
silver
winner
The International School of Düsseldorf

Entrant Company

Finalsite

Category

Website / School / Universities

Country / Region

United States

2023
Design
NYX Awards 2023 Winner - Imara Counseling Corporate Identity, veJov Design, LLC
silver
winner
Imara Counseling Services

Entrant Company

veJov Design, LLC

Category

Design / Corporate Identity

Country / Region

United States

2023
Students
NYX Awards 2023 Winner - COMPOSITING REEL DAVID MATEO GONZALEZ, Animun Creativity Advanced School
silver
winner

Entrant Company

Animun Creativity Advanced School

Category

Students / Student Visual Effect

Country / Region

Spain

2023
Social Media
NYX Awards 2023 Winner - Hyundai Easter Greetings , NCG Agency / ZITE
silver
winner
The NIC. Christiansen Group

Entrant Company

NCG Agency / ZITE

Category

Social Media / Social Content / Post

Country / Region

Denmark