2023

NYX Awards - 2023 Silver Winner Winner: Gravity Global

Shaping Change Together

Entrant Company

Gravity Global

Category

Social Media / YouTube Channel / Video (NEW)

Client's Name

AkzoNobel Packaging Coating (ANPC)

Country / Region

United Kingdom

Experience Level

Agency

AkzoNobel Packaging Coating (ANPC) approached us to help them encourage players in the tin- and can-making industry to partner with them.
ANPC is very clear on its positioning when it come to partnerships – they work around the customer, keeping disruption to the absolute minimum and integrating their products and services seamlessly into the customer’s production line. ANPC is also a very human company, and they wanted this to come across in the campaign.
We used cans and tins as the canvas for our messaging, with the strapline “Packaging Coatings that say it all”. In a series of executions, (there are five so far), we referenced the key benefits of working with ANPC, from Good Old Fashioned Reliability (styled like a traditional soup tin), to Better Together (styled like a sardine tin, complete with ring pull). In each instance, extra messages were added as a reward to those prepared to look a little closer. Headlines and body were kept nicely conversational, and our art direction was deliberately halfway between design sketches and CGI. There are too many highly-polished CGI cans out there and we wanted to suggest that nothing was set in stone. The styling lent itself particularly well to animation.

Credits

All@GravityGlobal
2023
Commercial & Marketing
NYX Awards 2023 Winner - The Strand at Loch Lomond Marina, Mnemonic Agency
silver
winner

Entrant Company

Mnemonic Agency

Category

Commercial & Marketing / Real Estate

Country / Region

United States

2023
Branded Content
NYX Awards 2023 Winner - Jewel-Osco , Brand Ave. Studios/Amplified Digital Agency
silver
winner
Jewel-Osco

Entrant Company

Brand Ave. Studios/Amplified Digital Agency

Category

Branded Content / Business-to-Consumer

Country / Region

United States

2023
Design
NYX Awards 2023 Winner - SPR.FIELD Fruitmayor Organic Monk Fruit Packaging Design, DS Glitter Ltd - Sam Hui Cheung Tai & Peter Lei Pui Wang
silver
winner

Entrant Company

DS Glitter Ltd - Sam Hui Cheung Tai & Peter Lei Pui Wang

Category

Design / Packaging

Country / Region

Hong Kong SAR

2023
Broadcast / Television
NYX Awards 2023 Winner - American Family Insurance - Marching Band, Elite Media
silver
winner
American Family Insurance

Entrant Company

Elite Media

Category

Broadcast / Television / Insurance

Country / Region

United States