2023

NYX Awards - 2023 Gold Winner Winner

Born2Bond

Entrant Company

Gravity Global

Category

Design / Catalog

Client's Name

Bostik

Country / Region

United Kingdom

Experience Level

Agency

Gravity Global was appointed to launch Bostik’s new Born2Bond™ Engineering Adhesives product range to a global audience of end users and distributors.

While the primary focus was to rapidly build awareness of the new offering, we also needed to arm the sales team with the assets they required to be able to confidently sell the new products, while also focusing on driving high-value leads.

Gravity’s solution was a multi-channel campaign covering every area of the sales funnel, positioning the new Born2Bond™ offering as a range of smarter, greener, and safer products designed to solve modern-day industry challenges across a diverse range of sectors.

Work to date has included strategy, insight and planning, persona definition, brand development, sales collateral, website development, digital advertising, video, PR, POS, and a webinar series.

The campaign has significantly increased awareness of Born2Bond™, capturing the attention of the target market and resulting in numerous large-scale contract wins for Bostik – with Born2Bond™ now considered to be a major player within the Engineering Adhesives category.

Credits

All@GravityGlobal
2023
Immersive & Mixed Reality
NYX Awards 2023 Winner - Lethbridge Sports Facilities 360 VR
gold
winner

Entrant Company

Winged Whale Media

Category

Immersive & Mixed Reality / Use of 360

Country / Region

Canada

2023
Content Marketing Strategy
NYX Awards 2023 Winner - Live To Farm
gold
winner
Case IH, John Deere, Pivot Bio, Bayer Crop Science, DEKALB, Agrigold

Entrant Company

Dreamlux Media

Category

Content Marketing Strategy / Paid Advertising Content (NEW)

Country / Region

United States

2023
Design
NYX Awards 2023 Winner - Shaping Change Together
gold
winner
AkzoNobel Packaging Coating (ANPC)

Entrant Company

Gravity Global

Category

Design / Advertorial

Country / Region

United Kingdom

2023
Website
NYX Awards 2023 Winner - Born2Bond
gold
winner
Bostik

Entrant Company

Gravity Global

Category

Website / Home Page / Landing Page

Country / Region

United Kingdom