2023

NYX Awards - 2023 Grand Winner Winner: Gravity Global

Born2Bond

Entrant Company

Gravity Global

Category

Integrated Marketing / Product Branding

Client's Name

Bostik

Country / Region

United Kingdom

Experience Level

Agency

Gravity Global was appointed to launch Bostik’s new Born2Bond™ Engineering Adhesives product range to a global audience of end users and distributors.
While the primary focus was to rapidly build awareness of the new offering, we also needed to arm the sales team with the assets they required to be able to confidently sell the new products, while also focusing on driving high-value leads.
Gravity’s solution was a multi-channel campaign covering every area of the sales funnel, positioning the new Born2Bond™ offering as a range of smarter, greener, and safer products designed to solve modern-day industry challenges across a diverse range of sectors.
Work to date has included strategy, insight and planning, persona definition, brand development, sales collateral, website development, digital advertising, video, PR, POS, and a webinar series.
The campaign has significantly increased awareness of Born2Bond™, capturing the attention of the target market and resulting in numerous large-scale contract wins for Bostik – with Born2Bond™ now considered to be a major player within the Engineering Adhesives category.

Credits

All@GravityGlobal
2023
Design
NYX Awards 2023 Winner - Born2Bond, Gravity Global
grand
winner
Bostik

Entrant Company

Gravity Global

Category

Design / Point of Purchase

Country / Region

United Kingdom

2023
Design
NYX Awards 2023 Winner - Born2Bond, Gravity Global
grand
winner
Bostik

Entrant Company

Gravity Global

Category

Design / Media Kit / Sales Kit / Folder

Country / Region

United Kingdom

2023
Branded Content
NYX Awards 2023 Winner - Zach LaVine and Midwest Express Clinic, Brand Ave. Studios/Amplified Digital Agency
grand
winner

Entrant Company

Brand Ave. Studios/Amplified Digital Agency

Category

Branded Content / Cinematography / Videography

Country / Region

United States

2023
Strategic Campaign
NYX Awards 2023 Winner - GI Genius and Pill Cam Game, Groove Jones
grand
winner

Entrant Company

Groove Jones

Category

Strategic Campaign / Strategic Communications / Other__

Country / Region

United States