2023

NYX Awards - 2023 Grand Winner Winner: Gravity Global

Born2Bond

Entrant Company

Gravity Global

Category

Integrated Marketing / Product Branding

Client's Name

Bostik

Country / Region

United Kingdom

Experience Level

Agency

Gravity Global was appointed to launch Bostik’s new Born2Bond™ Engineering Adhesives product range to a global audience of end users and distributors.
While the primary focus was to rapidly build awareness of the new offering, we also needed to arm the sales team with the assets they required to be able to confidently sell the new products, while also focusing on driving high-value leads.
Gravity’s solution was a multi-channel campaign covering every area of the sales funnel, positioning the new Born2Bond™ offering as a range of smarter, greener, and safer products designed to solve modern-day industry challenges across a diverse range of sectors.
Work to date has included strategy, insight and planning, persona definition, brand development, sales collateral, website development, digital advertising, video, PR, POS, and a webinar series.
The campaign has significantly increased awareness of Born2Bond™, capturing the attention of the target market and resulting in numerous large-scale contract wins for Bostik – with Born2Bond™ now considered to be a major player within the Engineering Adhesives category.

Credits

All@GravityGlobal
2023
Publications
NYX Awards 2023 Winner - Enter the LEWIverse: TEAM LEWIS Career Week, TEAM LEWIS
grand
winner

Entrant Company

TEAM LEWIS

Category

Publications / Employee Publication

Country / Region

United States

2023
Public Relations
NYX Awards 2023 Winner - SCOUTS CANADA IS CONCERNED ABOUT YOUR (BASIC CAMPING SKILLS, Pointman News Creation
grand
winner

Entrant Company

Pointman News Creation

Category

Public Relations / Publicity Campaign

Country / Region

Canada

2023
Commercial & Marketing
NYX Awards 2023 Winner - Pacific Drive - Announcement Trailer, Player One Trailers
grand
winner

Entrant Company

Player One Trailers

Category

Commercial & Marketing / Sound / Sound Design

Country / Region

United States

2023
Video / Web Based Productions
NYX Awards 2023 Winner - Journey To The Beautiful Game in New Zealand, Beautiful Destinations
grand
winner

Entrant Company

Beautiful Destinations

Category

Video / Web Based Productions / Travel / Tourism

Country / Region

United States