2023

NYX Awards - 2023 Silver Winner Winner: NJI

A Mascot Flush with Facts

Entrant Company

NJI

Category

Design / Character Design / Cartoon / Icon

Client's Name

DefeatDD

Country / Region

United States

Experience Level

Agency

DefeatDD engaged NJI to design Poo Guru, a character illustration that aims to defeat diarrheal disease, the second-leading deadly disease for children under five, by sharing practical and cost-effective prevention and treatment solutions on World Toilet Day. Through NJI’s character illustration, prop design, and video animation, Poo Guru engages global audiences to “give a stink” about the problem. Each guru represents a different sanitation intervention. From a climate-conscious guru that reinforces the untapped potential of climate-resilient sanitation, to a feminist guru that highlights the disproportionately negative impact that lack of sanitation access has on women and girls, each guru has a story to share. Poo Guru fosters conversation around sanitation, destigmatizing toilet talk across digital platforms on World Toilet Day. The lighthearted, playful mascot’s engaging visuals amplify DefeatDD’s informational resources on simple prevention and treatment solutions that can save millions of lives. The mascot was also featured on NPR, (https://www.npr.org/sections/goatsandsoda/2022/11/18/1137423455/flying-toilets-sobering-stats-poo-gurus-debut-yes-its-time-for-world-toilet-day) resulting in over 48 million unique viewers for the character illustration.

Credits

Senior Project Manager, NJI
Aubrey Peterson
Senior Account Director, NJI
Emily Sikora
Senior Graphic Designer, NJI
Jessie Noble
Senior Multimedia Video Producer, NJI
Bill Risen
2023
Website
NYX Awards 2023 Winner - Heyy Healthy Website Design, Hot Frog Print & Media
silver
winner

Entrant Company

Hot Frog Print & Media

Category

Website / Health

Country / Region

United States

2023
Video / Web Based Productions
NYX Awards 2023 Winner - Nebraska Craft Breer Taste Test , Brand Ave. Studios/Amplified Digital Agency
silver
winner
Nebraska Craft Brewers Guild

Entrant Company

Brand Ave. Studios/Amplified Digital Agency

Category

Video / Web Based Productions / Business-to-Consumer

Country / Region

United States

2023
Strategic Campaign
NYX Awards 2023 Winner - Washington Area Fuel Fund Ice House Event, Washington Gas
silver
winner

Entrant Company

Washington Gas

Category

Strategic Campaign / Event Campaign

Country / Region

United States

2023
Website
NYX Awards 2023 Winner - FirstLight Home Care Website, Zbra Studios
silver
winner
FirstLight Home Care

Entrant Company

Zbra Studios

Category

Website / Professional Services

Country / Region

United States