2023

NYX Awards - 2023 Grand Winner Winner: Cleveland Clinic Foundation

The Power of Every One Centennial Campaign Impact Report

Entrant Company

Cleveland Clinic Foundation

Category

Website / Website / Other__

Client's Name

Country / Region

United States

Experience Level

Internal

The Power of Every One Centennial Campaign was by far the most successful fundraising effort in the 100-year history of Cleveland Clinic. It raised nearly $2.6 billion to support the international health system’s mission of caring for life, researching for health and educating those who serve. All told, 800,000 gifts were received from 375,000 donors across the U.S. and around the world, ultimately factoring into more than 100 million patient visits.
But how to sum it all up in a meaningful digital impact report? Cleveland Clinic’s Philanthropy Communications team was up to the challenge.
In lieu of ho-hum pie charts and the like, innovative data visualizations helped readers wrap their heads around numbers so staggering that they might otherwise be mind-numbing, including eye-catching depictions of funds raised by gift size over the campaign’s lifespan and a geographic breakdown of donor sources. The boldest visualization was a stunning tapestry that represented every single donor with a pixel color-coded by total giving — literally depicting the campaign’s “Power of Every One” theme. For the digital version of the report, users could interact with the data visualizations, toggling features on and off for an even deeper dive into the figures.
Of course, numbers alone could never tell the whole tale. A series of profiles brought the impact back down to a human scale, attaching names, faces and moving personal stories to the campaign’s repercussions across the areas of care, research and education. Readers got to know Amelia DeJesus, a precocious young student at Cleveland Clinic Children’s Lerner School for Autism. And Dr. Vincent Touhy, an intrepid researcher whose “retired protein hypothesis” provides a basis for vaccines that could prevent adult-onset cancers. And Princess Ekpo, a student at Cleveland Clinic Lerner College of Medicine with a passion for healing.
Additionally, people from all walks of life shared inspirational quotes about their reasons for supporting the campaign. Throughout the project, a powerful mix of photography and illustration further elevated the overall storytelling.
The end result? A digital impact report that was truly impactful.

Credits

Executive Director | Philanthropy Communications Cleveland Clinic
Cindy Fink
2023
People & Team
NYX Awards 2023 Winner - WePlay Studios , WePlay Studios
grand
winner
One True King, HoYoverse, SPORTFIVE

Entrant Company

WePlay Studios

Category

People & Team / AR/VR Professionals

Country / Region

United States

2023
Advertising
NYX Awards 2023 Winner - Secrets of the Heart, LinLin
grand
winner
CMG Film, Drama and Documentary Programming Center

Entrant Company

LinLin

Category

Advertising / Poster (Single)

Country / Region

China

2023
Broadcast / Television
NYX Awards 2023 Winner - Live To Farm - Discovery Channel, Dreamlux Media
grand
winner

Entrant Company

Dreamlux Media

Category

Broadcast / Television / Broadcast / Television / Other__

Country / Region

United States

2023
Commercial & Marketing
NYX Awards 2023 Winner - Moonbreaker - Early Access Gameplay Trailer, Player One Trailers
grand
winner
Unknown Worlds Entertainment

Entrant Company

Player One Trailers

Category

Commercial & Marketing / Art Direction

Country / Region

United States