2023

NYX Awards - 2023 Grand Winner Winner

The Power of Every One Centennial Campaign Impact Report

Entrant Company

Cleveland Clinic Foundation

Category

Website - Website / Other__

Client's Name

Country / Region

United States

Experience Level

Internal

The Power of Every One Centennial Campaign was by far the most successful fundraising effort in the 100-year history of Cleveland Clinic. It raised nearly $2.6 billion to support the international health system’s mission of caring for life, researching for health and educating those who serve. All told, 800,000 gifts were received from 375,000 donors across the U.S. and around the world, ultimately factoring into more than 100 million patient visits.

But how to sum it all up in a meaningful digital impact report? Cleveland Clinic’s Philanthropy Communications team was up to the challenge.

In lieu of ho-hum pie charts and the like, innovative data visualizations helped readers wrap their heads around numbers so staggering that they might otherwise be mind-numbing, including eye-catching depictions of funds raised by gift size over the campaign’s lifespan and a geographic breakdown of donor sources. The boldest visualization was a stunning tapestry that represented every single donor with a pixel color-coded by total giving — literally depicting the campaign’s “Power of Every One” theme. For the digital version of the report, users could interact with the data visualizations, toggling features on and off for an even deeper dive into the figures.

Of course, numbers alone could never tell the whole tale. A series of profiles brought the impact back down to a human scale, attaching names, faces and moving personal stories to the campaign’s repercussions across the areas of care, research and education. Readers got to know Amelia DeJesus, a precocious young student at Cleveland Clinic Children’s Lerner School for Autism. And Dr. Vincent Touhy, an intrepid researcher whose “retired protein hypothesis” provides a basis for vaccines that could prevent adult-onset cancers. And Princess Ekpo, a student at Cleveland Clinic Lerner College of Medicine with a passion for healing.

Additionally, people from all walks of life shared inspirational quotes about their reasons for supporting the campaign. Throughout the project, a powerful mix of photography and illustration further elevated the overall storytelling.

The end result? A digital impact report that was truly impactful.

Credits

Executive Director | Philanthropy Communications Cleveland Clinic
Cindy Fink
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