LittleGrain Product Branding, Logo and Packaging Design

LittleGrain is a new brand of ready-to-cook artisan noodles that offer great taste, exceptional quality, and a healthy option for customers.  The noodles are produced in Singapore under the highest food-safety standards.  Customers may choose from a variety of noodle types:

- Fragrant wheat noodles

- Singapore handmade noodles

- Easy-cook noodles

- Silky-smooth silver pin noodles

The logo for LittleGrain is a happy face that is formed by combining three stylized Chinese characters.  These 3 characters spell out the brand name in Chinese.  The happy face conveys the sense of contentment that products under this brand bring to customers.  The logo is featured on the packaging along with simple line art and a vibrant colour scheme to differentiate noodle types. "Product of Singapore" text and icon are displayed proudly on the package.  Product certifications are also displayed on the package for diligent shoppers.  The product is ISO2200 and HACCP certified for food-safety.  It is certified to be gluten-free, prepared with non-GMO ingredients, and pasteurized for longer shelf life.  

The LittleGrain logo and package design is featured in promotional material on social media and in supermarkets in the form of printed collateral.