2023

NYX Awards - 2023 Silver Winner Winner

Amari Packaging

Entrant Company

Mighty Fudge Studios

Category

Design - Packaging (Series)

Client's Name

Amari

Country / Region

United States

Experience Level

Agency

Amari, Inc., needed a new brand position and package design to transition from a powdered supplement to a ready to drink beverage that stood out in the crowded CBD water category. The design aesthetic needed to speak to their core demographic of active 50+ women. The result a sleek contemporary design made for grocery retail with bold, flavorful color. The water droplet works as a target on shelf, capturing the customer's attention and enticing trial of a new brand.

Credits

Art & Creative Director
Kimberly Mallek
Package Designer
Kimberly Mallek
Founder & CEO
Eric Gricus
VP of Sales
Tim Keegan
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Category

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