Amari Packaging

Amari, Inc., needed a new brand position and package design to transition from a powdered supplement to a ready to drink beverage that stood out in the crowded CBD water category. The design aesthetic needed to speak to their core demographic of active 50+ women. The result a sleek contemporary design made for grocery retail with bold, flavorful color. The water droplet works as a target on shelf, capturing the customer's attention and enticing trial of a new brand.