2023
Entrant Company
Groove Jones
Category
Strategic Campaign - Strategic Communications / Other__
Client's Name
Medtronic
Country / Region
United States
Experience Level
Agency
Medtronic’s Gastrointestinal team wanted something exciting and different to help them stand out at the LIFE ITSELF event. The LIFE ITSELF event, hosted by Dr. Sanjay Gupta (Chief Medical Correspondent for CNN) & Marc Hodosh (Co-founder of TEDMED, the health and medical version of the TED Conference) was a three-day retreat, converging about 50 speakers and a limited number of guests — leaders from multiple disciplines who intersect the fields of health & medicine.
Medtronic’s CEO spoke about how data and AI will revolutionize care for millions who could benefit from accessing more personalized care.
Groove Jones integrated the system’s features and capabilities into a larger-than-life, fully interactive gamified experience for Medtronic for participants to engage with at the event. Participants learn how AI-powered systems can improve the early detection of pre-cancerous polyps in the colon and prevent colorectal cancer through compelling gameplay.
The game has two modes of play to highlight the two AI-powered systems by Medtronic. Participants can play the game using the GI Genius™ or with PillCam™ systems. The game put’s the player in charge of hunting for potentially cancerous polyps in the colon, and scanning polyps earn points in various stages to increase your score.
Entrant Company
Player One Trailers
Category
Commercial & Marketing - Games / Games Related
Country / Region
United States
Entrant Company
Qianying Niu
Category
Student Submission - Student Packaging Design
Country / Region
United States
Entrant Company
Player One Trailers
Category
Commercial & Marketing - Editing
Country / Region
United States
Entrant Company
Ragdoll Entertainment AS
Category
Commercial & Marketing - Directing
Country / Region
Norway