2023

NYX Awards - 2023 Gold Winner Winner

Blake McEvoy, Head of US Corporate Affairs, Respiratory & Im

Entrant Company

Edelman

Category

People & Team - In-house Marketing

Client's Name

AstraZeneca

Country / Region

United States

Experience Level

Agency

As AstraZeneca’s Head of US Corporate Affairs for Respiratory & Immunology (R&I), Vaccines & Immune Therapies (V&I) Blake McEvoy drives the development and execution of integrated external and internal Corporate Affairs strategies, working closely with the US and Global therapy area teams, alongside the departments within US Corporate Affairs spanning External Affairs, Internal Communications, Advocacy and Alliance, Policy and Government Affairs to help achieve the therapy area’s ambition, mission and goals.Known for his collaborative and humble yet go-getter spirit, Blake has been with AstraZeneca for over a decade, working across each US therapy area and Mature Brands portfolio with increasing responsibility in US and Global Corporate Affairs. He joined the Global Corporate Affairs team over three years ago to lead communications for the metabolism portfolio within the Cardiovascular, Renal and Metabolism therapy area (CVMR), overseeing the Corporate Affairs strategy for the CVD-REAL study and DELCARE-TIMI 58 trial results, & industry-leading DapaCare clinical development program for Farxiga. Most recently, Blake served as the Global Patient Centricity, Strategy and Engagement Leader for Global Corporate Affairs where he created AstraZeneca’s now annual “Patient Week,” to facilitate a patient-centric culture. In this role, Blake also launched the company’s first Global patient centricity scorecard in partnership with teams across AstraZeneca and external partners. In the past year, Blake led the entire AZ US R&I, V&I portfolio, which represents more than $2B in revenue – to success, supporting 65 brand and data milestones and seven Congresses; launching 10 patient-focused influencer campaigns with 34+ influencers, including five celebrity spokespeople; and helping drive over 1.4K earned & paid media placements resulting in 7B+ impressions.Most noteworthy, Blake spearheaded the robust communications strategy supporting AstraZeneca’s EVUSHELD, the first long-acting monoclonal antibody which was authorized under Emergency Use in the US to provide supplemental protection from COVID-19 in immunocompromised people. The impact of this effort has been staggering; in its first six weeks alone, the campaign totaled 4.8B+ total impressions and 390K website visits, with over 700 IC Americans signing up to share their stories and a 128% increase in patients who have spoken to their doctor about long-acting antibodies.

2023
Series or Campaign
NYX Awards 2023 Winner - Cancer Video Series
gold
winner
Capital Health

Entrant Company

LevLane

Category

Series or Campaign - Medical

Country / Region

United States

2023
Video / Web Based Productions
NYX Awards 2023 Winner - Peninsula Perspectives
gold
winner
Peninsula Hotels

Entrant Company

Carbon

Category

Video / Web Based Productions - Hotel / Lodging

Country / Region

Hong Kong SAR

2023
Broadcast / Television
NYX Awards 2023 Winner - The Service You Deserve
gold
winner
Spark Electrician Services, LLC

Entrant Company

LiFi Media Production, LLC

Category

Broadcast / Television - Cinematography / Videography

Country / Region

United States

2023
Advertising
NYX Awards 2023 Winner - Shaping Change Together
gold
winner
AkzoNobel Packaging Coating (ANPC)

Entrant Company

Gravity Global

Category

Advertising - Advertising Campaign

Country / Region

United Kingdom