National Camino A Qatar World Cup App

The AT&T "Camino A Qatar" Mobile App was a first-of-its-kind D2R national campaign supported by an integrated marketing strategy, where 12 winners and their guests won an all-expense paid trip to the 2022 World Cup in Qatar to support the Mexican National Soccer Team.

Being the official title sponsor of the Mexican National Team since 2019, AT&T Mexico knew that the team attending the FIFA World Cup Qatar 2022™ was the perfect opportunity to breakthrough and maximize their sponsorship investment. Their business challenge was to develop a unique campaign which would leverage this partnership in order to drive traffic into AT&T retail and incentivize sales, conversion and upgrades throughout the Mexican Republic. The campaign needed to stand out while competing alongside big brands with the same campaign objective. To solve for this challenge, their marketing and agency partner, developed a National Campaign called “Camino a Qatar”. The heartbeat of the campaign was the development of a mobile application where users were encouraged to download an app and participate in a series of weekly challenges and register AT&T purchases to obtain a pre-determined amount of points. Those who reached the goal would be part of a live streamed raffle where 12 AT&T customers would win an all expense paid trip for two to the World Cup to root on the Mexican National team. The goal was to reach a 2:1 ROI, but was surpassed to a 4:1 ROI due to the popularity and success of the campaign.

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