11X0 SQUARE

The commercial area is located around the High Museum and is a mixed-use commercial area with shopping, services, restaurants, and office functions. There are dozens of restaurant companies and even a few hotels in this area. They have shared plazas and parking lots. But there is no signage. There are even some buildings with only digital signs and no names.

There is another commercial plaza a block away that attracts most of the traffic. So this space needed a reidentified brand visual system and a reconstructed wayfinding system to attract customers.