A yoga studio in need of support in alignment

The Challenge: A yoga studio needs support in alignment. Users were faced with three different experiences across CorePower’s in-studio, live-virtual, and on-demand offerings. Each required different logins and accounts, and all had a slightly different look and feel, making it difficult to navigate. Behind the scenes, the platform architecture was complex and had siloed systems that only a few people could understand. There was a lack of flexibility with the hard-coded content in templates and all changes were requiring developer involvement, making it challenging for the CorePower team to have autonomy and agility when updating content. The pandemic’s home-workout revolution emphasized the importance of developing a strategy that would improve the customer experience for CorePower Yoga to keep pace in an ever-growing competitive fitness landscape. Customers expect a consistent experience regardless of where it begins, continues, and ends and implementing the right technology solution enables a unified customer experience. CorePower Yoga now provides their students with a personalized, omnichannel digital experience that allows students to flow, sweat and savasana – whenever, wherever. With a coherent brand personality at every touchpoint, new and existing students can jump into the customer journey at any time. Leveraging Contentful as the new CMS, the robust enablement platform allows CorePower Yoga to bring business stakeholders’ desired features and flows to life, with upgraded processes and tools for product teams and content authors to design, develop and deliver against business and product requirements with more flexibility and creativity. With the new website, CorePower Yoga delivers an exceptional experience for their students, powering their practice anytime, when and where they need it. Since the launch of the new website, there has been a 47% increase in traffic, a 38% increase in page views and a 4% increase in average time on page.