Manitoba Explorer App

Manitoba is a must-visit, four-season destination in Canada with unique urban, rural and wild settings. Travel Manitoba leads the marketing of Manitoba tourism on behalf of the industry and supports the delivery of inspiring and authentic experiences.

During the pandemic, Manitoba attractions saw an increase in tourism levels from visitors within the province. With a desire to continue the trend of locals exploring in their own backyard, Travel Manitoba launched a plan to create an app that would gamify the experience of travelling to destinations within Manitoba. Users would receive fun rewards like digital badges and physical collectors’ pins for completing tasks.

Building on an idea from Manitoba’s 150th celebration, Travel Manitoba decided to create a check-in style web-based app available to download on Android devices or through a website link. Free to use, the app encourages users to explore the province and visit our partners at over 100 check-ins located at various points of interest. These appear as pins on a map and include some of Manitoba’s best-known trails, attractions and sites to visit.

Once a user has completed check-ins for all points of interest in a category, they receive a digital badge. Categories include: Roadtripping, Small Towns, Wildlife, Wide Open Spaces, Northern, Churchill, Lake Life, Urban, Hiking & Outdoors.

When a user completes enough check-ins, no matter which category of trails they are from, they will receive a physical pin in the mail.

The Manitoba Explorer App was launched in late fall with the goal of 1,500 sign ups within the first year. In the first month alone, 2,000 users had registered and there are now over 6,300 registered users only three months after launch.

With over 11,000 check-ins in the app so far, users have clocked thousands of kilometres of travel across the province. Our top user has already checked-in to 94 of 100 possible locations.

Travel Manitoba plans for frequent and annual updates to the app, with new and updated trails as well as new points of interest. Future contests and giveaways are planned to maintain user interest.

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