2023

NYX Awards - 2023 Grand Winner Winner

Black Mesa Social Media

Entrant Company

Infernozilla

Category

Social Media - Twitter Engagement

Client's Name

Crowbar Collective

Country / Region

United States

Experience Level

Agency

The task given by our client was to keep the community engaged and included maintaining the relationship with the community and keeping them entertained. We came together to plan out different social media activations to not only engage the existing community but grow it further. Over the last 3 months, we hosted several social media events such as:

Holiday Secret Scientist Giveaway with Gleam.io (https://gleam.io/) giveaway with Newly launched Merch prizes.

Community Hat Contest where several community members had to wear Black Mesa themed hats and submit it for the competition

Black Mesa themed Valentine's Day Baking Contest with members displaying their Valentine's Day/Black Mesa themed baked goods and many others in the pipeline

The results of this has been over 94.7k organic reach over Facebook and 12k engagement over 90 days. Twitter amassed 370k impressions over 2 months and had an engagement rate between 4.5% and 3.4%. The community has been more engaged than ever which has also spilled over onto their Discord server. We were able to achieve this all with player-generated fan art, drawings, photos, and content that we tapped into.

2023
Video / Web Based Productions
NYX Awards 2023 Winner - Journey To The Beautiful Game in New Zealand
grand
winner

Entrant Company

Beautiful Destinations

Category

Video / Web Based Productions - Travel / Tourism

Country / Region

United States

2023
Public Relations
NYX Awards 2023 Winner - Canada's Best Summer Job: $20K, 20 camp sites & 4000 miles
grand
winner

Entrant Company

Pointman News Creation

Category

Public Relations - Media Response

Country / Region

Canada

2023
Commercial & Marketing
NYX Awards 2023 Winner - Pacific Drive - Story Trailer
grand
winner

Entrant Company

Player One Trailers

Category

Commercial & Marketing - Sound / Sound Design

Country / Region

United States

2023
Website
NYX Awards 2023 Winner - Profit Hunter: A Force with Nature: Tech Shark
grand
winner

Entrant Company

Gravity Global

Category

Website - Home Page / Landing Page

Country / Region

United Kingdom