2023

NYX Awards - 2023 Gold Winner Winner

HAPPY FLOWER

Entrant Company

The Biondo Group

Category

Design - Packaging (Series)

Client's Name

TILRAY BRANDS

Country / Region

United States

Experience Level

Agency

This Happy Flower brand of CBD beverages helps to relax and unwind, tastes good, has clean ingredients, is low in sugar, carbs and calories, and is non-alcoholic.

Happy Flower’s initial introduction was for CBD Non-Alcoholic Mixed Beverages in 4 consumer friendly cocktail blends - Mojito, Margarita, Daiquiri and Bellini.

The selected design direction for the Happy Flower brand shows a distinctive and ownable hemp graphic that was created in distinctive color combinations for the initial 4 cocktail flavors. Background colors were intentionally subdued to reinforce the “unwind/relax” benefit. There is clear communication of the product benefits on both the cans and the cartons. Carton PDP’s mimic the can for product recall (if cans are sold separate from 4 packs). The side panels reinforce the cocktail blends showing the “cocktail glass standard” for each blend.

The design is adaptable to other mixed drink flavors and line extensions across multiple beverage formats.

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Category

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Entrant Company

KoçSistem Bilgi ve IletiSim Hizmetleri A.S

Category

Strategic Campaign - Strategic Communications / Other__

Country / Region

Turkey