2023

NYX Awards - 2023 Gold Winner Winner

HAPPY FLOWER

Entrant Company

The Biondo Group

Category

Design - Packaging (Series)

Client's Name

TILRAY BRANDS

Country / Region

United States

Experience Level

Agency

This Happy Flower brand of CBD beverages helps to relax and unwind, tastes good, has clean ingredients, is low in sugar, carbs and calories, and is non-alcoholic.

Happy Flower’s initial introduction was for CBD Non-Alcoholic Mixed Beverages in 4 consumer friendly cocktail blends - Mojito, Margarita, Daiquiri and Bellini.

The selected design direction for the Happy Flower brand shows a distinctive and ownable hemp graphic that was created in distinctive color combinations for the initial 4 cocktail flavors. Background colors were intentionally subdued to reinforce the “unwind/relax” benefit. There is clear communication of the product benefits on both the cans and the cartons. Carton PDP’s mimic the can for product recall (if cans are sold separate from 4 packs). The side panels reinforce the cocktail blends showing the “cocktail glass standard” for each blend.

The design is adaptable to other mixed drink flavors and line extensions across multiple beverage formats.

2023
Immersive & Mixed Reality
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Entrant Company

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Category

Immersive & Mixed Reality - Use of 360

Country / Region

Canada

2023
Website
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Community Consolidated School District 62

Entrant Company

Finalsite

Category

Website - School / Universities

Country / Region

United States

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Strategic Campaign
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Entrant Company

Groove Jones

Category

Strategic Campaign - Interactive Brand Experience

Country / Region

United States

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Branded Content
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Entrant Company

Brand Ave. Studios/Amplified Digital Agency

Category

Branded Content - Directing

Country / Region

United States