2023

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ORS: David's Transplant Journey

Entrant Company

CG Life

Category

Content Marketing Strategy - Video or Video Series (NEW)

Client's Name

Organ Recovery Systems

Country / Region

United States

Experience Level

Agency

Organ Recovery Systems is a company that designs and delivers exceptional clinical tools and services to preserve and protect donor organs. ORS is transforming preservation in liver transplantation through the invention of their LifePort Liver Transporter.

The LLT design, engineering and performance capabilities are based upon the LifePort prototype system used in the Columbia University Medical Center / New York Presbyterian Hospital and from the proven technology platform of the market leading LifePort Kidney Transporter.

For the launch of the LLT, two videos were created to promote 1) Tell a transplant recipient’s heartfelt story and 2) The story of the LLT that speaks to the design history, how far they have come, clinical evidence, and expert testimony through interviews from a Northwestern surgeon, the inventor of the LLT.

Credits

Executive Creative Director
Lawrence Lee
Associate Creative Director, Copy
Jim Banks
Senior Art Director
Mike Lalagos
Account Supervisor
Alex Deknis
Senior Project Manager
Brittany Guess
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