2023

NYX Awards - 2023 Grand Winner Winner

GAIN AART Tour

Entrant Company

The T!LT Group

Category

Social Media - Social Campaign

Client's Name

GAIN by Galderma

Country / Region

United States

Experience Level

Agency

Going into a four-city education tour with our longstanding client, GAIN by Galderma, our goal was to not only drive registration for in-person attendance and live stream views but also extend the brand’s reach through Instagram.

We developed a phased social media campaign to promote each stop on the tour, extend engagement through the experience in every location, and pull through brand messaging between events.

Our design team incorporated the GAIN AART Tour creative theme in a variety of collateral from teaser videos, branded Instagram stickers, carousels, in-feed reels, and Instagram stories. To leverage international KOL faculty and their reach on social media, we created custom graphics for each speaker to promote on their own channels.

On-site, our creative team supported a channel takeover to enhance engagement for the virtual audience viewing the live stream while also extending the reach and promoting upcoming events.

Credits

Supervising Partner
Braiden Tinnell
Creative Director
Seth Cotterman
Marcom Manager
Angela Macke
Content Creator
Kaileigh Willis
Graphic Designer
Erin Carte
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