GAIN AART Tour

Going into a four-city education tour with our longstanding client, GAIN by Galderma, our goal was to not only drive registration for in-person attendance and live stream views but also extend the brand’s reach through Instagram.

We developed a phased social media campaign to promote each stop on the tour, extend engagement through the experience in every location, and pull through brand messaging between events.

Our design team incorporated the GAIN AART Tour creative theme in a variety of collateral from teaser videos, branded Instagram stickers, carousels, in-feed reels, and Instagram stories. To leverage international KOL faculty and their reach on social media, we created custom graphics for each speaker to promote on their own channels.

On-site, our creative team supported a channel takeover to enhance engagement for the virtual audience viewing the live stream while also extending the reach and promoting upcoming events.