2023

NYX Awards - 2023 Gold Winner Winner

Chicago Peripheral Artery Disease (PAD) Campaign

Entrant Company

veJov Design, LLC

Category

Advertising - Poster (Single)

Client's Name

The Balm In Gilead

Country / Region

United States

Experience Level

Agency

The Chicago Peripheral Artery Disease (PAD) Campaign is an awareness campaign targeted at Black Americans by The Balm In Gilead, Inc., with financial support from Janssen Pharmaceuticals, Inc. Today, up to 12 million people in the United States are estimated to have PAD. Many cases go undetected PAD often impacts the legs and the risk of developing PAD increases with age in both men and women. This campaign creates awareness within a community where the call to action delivers a powerful ask for the audience to open a conversation with their doctor and request to be checked for PAD.

The Balm In Gilead, Inc. is a 501(c)(3) nonprofit, nongovernmental organization that is leading future generations into healthier life choices and aiding them with the tools for a bountiful life. As a not-for-profit, The Balm In Gilead, Inc. has developed an international reputation for providing an insightful understanding of religious cultures and values and an extraordinary ability to build strong, trusted partnerships with faith communities worldwide.

Credits

chief creative/veJov Design, LLC
Venroy V. Joseph
art director/veJov Design, LLC
Christine Karr
client liaison/The Balm In Gilead
Maria Rojas
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