2023
Entrant Company
Konstruct Digital
Category
Marketing Effectiveness - Digital Marketing Campaign
Client's Name
Canada Diagnostic Centres
Country / Region
Canada
Experience Level
Agency
Our client, Canada Diagnostic Centres (CDC), was looking to increase booked appointments for their ultrasound services and increase brand awareness for the CDC brand. CDC wanted its brand to be a household name for doctors and patients looking for medical and diagnostic imaging services in Calgary and Edmonton, Alberta.
Our team of PPC specialists began by searching for the most lucrative opportunities to reach users looking for ultrasound services in Calgary and Edmonton. We then worked to produce informative but compelling ad copy that would attract prospective patients. Our team ensured alignment between the keywords, ad copy, and landing page to provide a seamless user experience from the moment users saw the ads through to the appointment booking process and followed proven best practices throughout the campaign build. Once the campaign was launched, our PPC specialists analyzed and optimized the campaign on a weekly basis to increase booked appointments, decrease costs, and increase the result rate of the campaign for booked appointments.
The 8-month-long campaign resulted in 115 booked appointments with a result rate of 4.14% and a cost per result of only $6.92.
Credits
Entrant Company
David Beagin Design
Category
Design - Brochure
Country / Region
United States
Entrant Company
NEEDaFIXER
Category
Commercial & Marketing - Original Music
Country / Region
United Kingdom
Entrant Company
Ulled Asociados
Category
Strategic Campaign - Research / Study
Country / Region
Spain
Entrant Company
Quill & Ink
Category
Website - Hotel / Lodging
Country / Region
United States