2023

NYX Awards - 2023 Gold Winner Winner: Konstruct Digital

Driving New Patients for a Leading Radiology Provider

Entrant Company

Konstruct Digital

Category

Marketing Effectiveness / Digital Marketing Campaign

Client's Name

Canada Diagnostic Centres

Country / Region

Canada

Experience Level

Agency

Our client, Canada Diagnostic Centres (CDC), was looking to increase booked appointments for their ultrasound services and increase brand awareness for the CDC brand. CDC wanted its brand to be a household name for doctors and patients looking for medical and diagnostic imaging services in Calgary and Edmonton, Alberta.
Our team of PPC specialists began by searching for the most lucrative opportunities to reach users looking for ultrasound services in Calgary and Edmonton. We then worked to produce informative but compelling ad copy that would attract prospective patients. Our team ensured alignment between the keywords, ad copy, and landing page to provide a seamless user experience from the moment users saw the ads through to the appointment booking process and followed proven best practices throughout the campaign build. Once the campaign was launched, our PPC specialists analyzed and optimized the campaign on a weekly basis to increase booked appointments, decrease costs, and increase the result rate of the campaign for booked appointments.
The 8-month-long campaign resulted in 115 booked appointments with a result rate of 4.14% and a cost per result of only $6.92.

Credits

Paid Media Lead
Alicia Engbers
Paid Media Specialist
Elizabeth Adeniran
2023
Strategic Campaign
NYX Awards 2023 Winner - Hell is Others Bloodhunt Event, Infernozilla
gold
winner

Entrant Company

Infernozilla

Category

Strategic Campaign / Event Campaign

Country / Region

United States

2023
Student Submission
NYX Awards 2023 Winner - Smart Period, Miami Ad School Berlin
gold
winner
Elva del Rosario Pacheco Llanos

Entrant Company

Miami Ad School Berlin

Category

Student Submission / Student Product Design

Country / Region

Germany

2023
Video / Web Based Productions
NYX Awards 2023 Winner - Evil Twin, Inspired eLearning
gold
winner

Entrant Company

Inspired eLearning

Category

Video / Web Based Productions / Training / Knowledge-Based

Country / Region

United States

2023
Commercial & Marketing
NYX Awards 2023 Winner - Paint Buddy , Final Frame GmbH
gold
winner
Caparol

Entrant Company

Final Frame GmbH

Category

Commercial & Marketing / Construction

Country / Region

Germany