2023

NYX Awards - 2023 Gold Winner Winner

Driving New Patients for a Leading Radiology Provider

Entrant Company

Konstruct Digital

Category

Marketing Effectiveness - Digital Marketing Campaign

Client's Name

Canada Diagnostic Centres

Country / Region

Canada

Experience Level

Agency

Our client, Canada Diagnostic Centres (CDC), was looking to increase booked appointments for their ultrasound services and increase brand awareness for the CDC brand. CDC wanted its brand to be a household name for doctors and patients looking for medical and diagnostic imaging services in Calgary and Edmonton, Alberta.

Our team of PPC specialists began by searching for the most lucrative opportunities to reach users looking for ultrasound services in Calgary and Edmonton. We then worked to produce informative but compelling ad copy that would attract prospective patients. Our team ensured alignment between the keywords, ad copy, and landing page to provide a seamless user experience from the moment users saw the ads through to the appointment booking process and followed proven best practices throughout the campaign build. Once the campaign was launched, our PPC specialists analyzed and optimized the campaign on a weekly basis to increase booked appointments, decrease costs, and increase the result rate of the campaign for booked appointments.

The 8-month-long campaign resulted in 115 booked appointments with a result rate of 4.14% and a cost per result of only $6.92.

Credits

Paid Media Lead
Alicia Engbers
Paid Media Specialist
Elizabeth Adeniran
2023
 
NYX Awards 2023 Winner - FBI Critical Incident Response Group
gold
winner

Entrant Company

David Beagin Design

Category

Design - Brochure

Country / Region

United States

2023
 
NYX Awards 2023 Winner - Aramco Saudi National Day
gold
winner
Aramco Saudi Arabia

Entrant Company

NEEDaFIXER

Category

Commercial & Marketing - Original Music

Country / Region

United Kingdom

2023
 
NYX Awards 2023 Winner - Home Z: The Housing of the Future for Generation Z in Spain
gold
winner

Entrant Company

Ulled Asociados

Category

Strategic Campaign - Research / Study

Country / Region

Spain

2023
 
NYX Awards 2023 Winner - Divi and Tamarijn Aruba Website Copywriting
gold
winner
Lou Hammond Group for Divi and Tamarijn

Entrant Company

Quill & Ink

Category

Website - Hotel / Lodging

Country / Region

United States