2023

NYX Awards - 2023 Grand Winner Winner

Live To Farm

Entrant Company

Dreamlux Media

Category

Content Marketing Strategy - Brand Journalism

Client's Name

Case IH, John Deere, Pivot Bio, Bayer Crop Science, DEKALB, Agrigold

Country / Region

United States

Experience Level

Agency

Live To Farm is a brand new show on Discovery Chanel that follows some of the top farmers of America, from the planting season through harvest. These farming families teach the general public about what goes on behind the scenes on a successful farm, while enjoying the dynamics at play within a family-run operation. The program also provides instruction and guidance to other working farmers about the technology, products, and techniques that go into producing a high yielding crop. By demonstrating the ongoing work of farmers, Live To Farm gives audiences a new appreciation for the people who often go unnoticed as they provide for us every day.

The show is sponsored by many of the biggest agricultural companies in the world - including John Deere, Case IH, Dekalb, Agrigold, Pivot Bio, Bayer Ag, and many more - in an effort to educate the general public about the worldwide endeavor to improve sustainability and awareness for the future of agriculture. The main goal is to provide effective marketing through product placement throughout the program.

Credits

Creative Director
Jared Gagnon-Palick
Producer
Kevin Kalb
Producer
Brooks Cardinal
2023
NYX Awards 2023 Winner - 2023 Vilcek Foundation Prizes
grand
winner

Entrant Company

The Vilcek Foundation

Category

- Documentary

Country / Region

United States

2023
Branded Content
NYX Awards 2023 Winner - Zach LaVine and Midwest Express Clinic
grand
winner

Entrant Company

Brand Ave. Studios/Amplified Digital Agency

Category

Branded Content - Health & Wellness

Country / Region

United States

2023
Integrated Marketing
NYX Awards 2023 Winner - Profit Hunter: A Force with Nature: Tech Shark
grand
winner

Entrant Company

Gravity Global

Category

Integrated Marketing - Business to Business

Country / Region

United Kingdom

2023
NYX Awards 2023 Winner - 2023 Vilcek Foundation Prizes
grand
winner

Entrant Company

The Vilcek Foundation

Category

- Biography

Country / Region

United States