My Kid's Dream: Enabling Parents Help Their Kids To Dream

It is an accepted truism that COVID-19 had taken a toll on the physical and mental capacities of older people, but, in truth,  it was children who bore the brunt of the pandemic's impact. According to a study titled "COVID-19: In the Eyes of a Filipino Child", the majority of children saw COVID-19 as "deadly, scary, dangerous, fearful, terrifying, alarming, disturbing, and scared."



Many Filipino parents thought that COVID-19 had made their kids less eager to go back to school, and had become hopeless, even dreamless. To help moms rekindle their children's dreams, PAGEONE implemented the “Ang Pangarap Ng Anak Ko” (My Kid's Dream) campaign to promote activities set for moms and their children.



 During the pandemic, children around the globe have experienced some difficulties in their lives, including their inability to go to school, make friends, go out, and adjust to their parents under the COVID-19 restrictions.



A study published by SAGE Publishing titled "COVID-19: In the Eyes of a Filipino Child" stated that the majority of children see COVID-19 as “deadly, scary, dangerous, fearful, terrifying, alarming, disturbing, and scared.” The result of COVID-19 “drove their motivation and missed doing activities.” And instead of kids worrying about their games, kids are now worried about their “lives and dreams.”



Another perception survey, titled "Through Her Lens: The Impact of COVID-19 on Filipino Girls and Young Women - Philippines” conducted by the United Nations Office for the Coordination of Humanitarian Affairs (OCHA Services) in the Philippines, stated that “7 out of 10 girls mentioned that the pandemic has affected their education the most. And they are more worried about how they will be able to go back to school rather than being affected by the COVID-19 virus.”