Goolai Vs. Gulay: Educating Homemakers Alternative Nutrition

In the Philippines, the cost of basic commodities and nutritious food continues to rise, making it more challenging for the majority of Filipinos to budget their food expenses while maintaining a balanced diet.

According to the Philippine Statistics Authority, 1.04 million families or 6.55 million individuals experienced food insecurity in 2021, with the average Filipino household spending over half of its monthly income on food. In 2022, the country's peso-to-dollar exchange rate hit an all-time low, affecting the rise in commodity prices by up to 12%.

Through this, PAGEONE identified homemakers who buy vegetables at retail and created the “Goolai Vs. Gulay" ("Vegetables vs. Vegetables") campaign to raise awareness about low-cost food and help families save without sacrificing nutrition.

In a span of two months, the campaign reached 123,408 people and accumulated 4,387 engagements through partner’s leading Facebook page and two other social media platforms handled by the agency.