2023

NYX Awards - 2023 Gold Winner Winner

Goolai Vs. Gulay: Educating Homemakers Alternative Nutrition

Entrant Company

PAGEONE

Category

Strategic Campaign - Social Media Campaign

Client's Name

PAGEONE

Country / Region

Philippines

Experience Level

Agency

In the Philippines, the cost of basic commodities and nutritious food continues to rise, making it more challenging for the majority of Filipinos to budget their food expenses while maintaining a balanced diet.

According to the Philippine Statistics Authority, 1.04 million families or 6.55 million individuals experienced food insecurity in 2021, with the average Filipino household spending over half of its monthly income on food. In 2022, the country's peso-to-dollar exchange rate hit an all-time low, affecting the rise in commodity prices by up to 12%.

Through this, PAGEONE identified homemakers who buy vegetables at retail and created the “Goolai Vs. Gulay" ("Vegetables vs. Vegetables") campaign to raise awareness about low-cost food and help families save without sacrificing nutrition.

In a span of two months, the campaign reached 123,408 people and accumulated 4,387 engagements through partner’s leading Facebook page and two other social media platforms handled by the agency.

Credits

President / Chief Campaigns Officer
VONJ TINGSON
Chairman
RON JABAL
2023
Video / Web Based Productions
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Category

Video / Web Based Productions - Science & Technology

Country / Region

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Category

Public Relations - Newspaper Placement

Country / Region

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Commercial & Marketing
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Commercial & Marketing - Voice-Over Talent

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Website
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AkzoNobel Packaging Coating (ANPC)

Entrant Company

Gravity Global

Category

Website - Business to Business

Country / Region

United Kingdom