2023

NYX Awards - 2023 Gold Winner Winner

WILDFYRE: Reaching The Audience Through Blogs

Entrant Company

PAGEONE

Category

Special Achievement (NEW) - Individual Achievement

Client's Name

VONJ TINGSON

Country / Region

Philippines

Experience Level

Agency

As a Public Relations Agency, we are constantly praying that online media organizations, bloggers, and other online entities pick up our stories at the right time. We hope our content gets published on reputable and nice-looking websites where the audience can appreciate our stories.

As a tech professional, Vonj created WILDFYRE to elevate the quality of platforms where stories get published online.

WHAT IS IT ALL ABOUT?

WILDFYRE is a brainchild of VONJ TINGSON. As a systems developer, Vonj created the concept of WILDFYRE, developed 100+ news and lifestyle blogs.

PARTNERSHIP WITH BLOGGERS

Most bloggers are not tech-trained. Most of them use free website development tools or hire programmers that cost a lot. With WILDFYRE, PAGEONE partners with the blogger by providing them with the websites we created under WILDFYRE. Since we created it, we are sure that the websites are all up and running, and the appearance is good quality, responsive, loads fast and equipped with Google Analytics.

WHY CREATE WILDFYRE?

1. Timely Publishing Of Online Content - Whether we publish fresh content or content that addresses an issue, WILDFYRE allows us to publish content whenever we want or as fast as an hour.

2. Elevate The Quality of Platform Where Audience Can Read Content - We want our content to be published on a website that looks good. It helps the audience understand our content more.

3. Help Bloggers Enjoy Blogging - Bloggers are PR Agency's friends. They are not trained tech individuals. WILDFYRE unloads them of the worries of maintaining a website so they can focus more on writing content.

RESULTS, AWARDS AND RECOGNITIONS?

WILDFYRE has been widely used by our PR agency and other PR agencies, brands, and companies. Last year, based on Google Analytics, all our websites garnered 112+ million pageviews. Since we attract a lot of readership, we are able to run our own social campaigns and put a spotlight on some social causes that are close to our hearts. This initiative has already won several awards in the Philippines.

Credits

President / Chief Campaigns Officer
VONJ TINGSON
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