Video Campaign Optimization Drives Major Results

At Jim Coleman Nissan of Bethesda, they go the extra mile to provide Maryland Nissan enthusiasts an atmosphere commensurate with what you'd expect at a luxury car dealership. Jim Coleman partnered with C-4 Analytics to bring their digital strategy to the world of video advertising. After seeing fair results for the first two months, Jim Coleman wanted to improve the performance of their plateauing YouTube campaign. C-4 Analytics understood the importance of optimization, so we began to investigate for areas of enhancement. Thus, our goal was to fine-tune our efforts to generate better campaign engagement. Throughout our investigation, we discovered opportunities to better develop our campaign. Launching our video campaign generated these amazing results: 20% Increased Views, 59% Increased View Rate, 25% Decreased Average Click-Per-View, 249 Total Clicks, and Over 61k Impressions. Our campaign performed better than previous months and had a lower cost per view.