Custom Order Lead-Gen Strategy Delivers Remarkable ROI

The pandemic altered the economic landscape significantly and the automotive industry was certainly included in the mix. Dealerships that were once used to consistent inventory deliveries were met with major delays. Raw material shortages surged, causing manufacturers to halt production lines. These factors triggered an industry shift towards promoting custom orders. With the help of C-4 Analytics, Bo Beuckman West County Ford aligned their marketing strategy towards this industry shift to stay competitive in the automotive space. With such a dramatic change in the automotive retailing space, shoppers sought convenience over price. Consumers were being more selective than ever, willing to wait for the right product to arrive. This change in consumer behavior meant we needed to change our client’s marketing direction. Through on-site assets and email marketing, we drove traffic toward relevant content based on each user’s engagement with our campaign. We launched our email campaign generating these extraordinary results:391 total users, 341 new users, 580 sessions, 39.48% Bounce rate, Avg. Session Duration of 2:28, 2.54 Pages Per Session, and 173 All goal completions. Keeping momentum was imperative for not only our client but for the marketing world in general. This intuition along with our industry expertise helped solidify a firm foundation for Bo Beuckman West

County Ford, as they entered unchartered territory. Since this shift in strategy, our client continues to thrive and now shows great market strength