2023

NYX Awards - 2023 Gold Winner Winner

Lincoln Dealer Shifts Focus To Reservations

Entrant Company

C-4 Analytics

Category

Advertising - Advertising Campaign

Client's Name

Hines Park Lincoln

Country / Region

United States

Experience Level

Agency

Hines Park Lincoln is among the top five Lincoln dealerships in the country. They welcome new strategies and recognize when older ones need optimization. With their marketing partner, C-4 Analytics, their campaign strategies were always evolving. Whether they’re changing or optimizing current strategies based on performance data, C-4 Analytics guided them each step of the way. That’s why they turned to us when the pandemic shifted the market-focus toward vehicle reservations. To be successful, we needed to ramp up reservation awareness while generating quality leads. We did this by crafting a cohesive digital marketing strategy built for conversion. Our campaign consisted of email marketing, social promotions, and on-site awareness assets that all lead to a landing page that made their reservation experience easy to act upon. They took their $1,000 cash offer promotion and coupled it with their reservation tactics, while making sure to investigate their campaign for optimization opportunities. Together, we made efforts to make our experience as simple as possible so users would find it easier to interact with. Last, we examined our deployment schedule to determine what day would be best to deploy each part of our campaign. Our email campaign generated these extraordinary results: 6+% Conversion Rate (the best conversion rate for Hines Park in 2 quarters) 443 User Sessions, and 47 Campaign Landing Page Views.

2023
Strategic Campaign
NYX Awards 2023 Winner - Manufacturing For Growth (MFG) Meeting
gold
winner

Entrant Company

AMT - The Association For Manufacturing Technology

Category

Strategic Campaign - Event Campaign

Country / Region

United States

2023
Mobile App
NYX Awards 2023 Winner - Soul Link
gold
winner
Dr. Dawn Ella

Entrant Company

Supernal World Creations

Category

Mobile App - Health & Wellness

Country / Region

United States

2023
Social Media
NYX Awards 2023 Winner - Profit Hunter: A Force with Nature: Tech Shark
gold
winner

Entrant Company

Gravity Global

Category

Social Media - Social Content / Post

Country / Region

United Kingdom

2023
Content Marketing Strategy
NYX Awards 2023 Winner - Live To Farm
gold
winner
Case IH, John Deere, Pivot Bio, Bayer Crop Science, DEKALB, Agrigold

Entrant Company

Dreamlux Media

Category

Content Marketing Strategy - Content Marketing Strategy / Other__

Country / Region

United States