Laredo Law Branding

The Challenge:

Varga Girl Design was approached by Lisa Laredo with the goal of developing a strong brand identity that would help her stand out in a crowded legal market. She wanted a brand reflecting her values and approach to her wills and estates law practice.

The Solution:

Varga Girl Design worked closely with Lisa to develop a brand identity that was both professional and approachable. The agency started by creating a logo that incorporated Lisa's name in a modern and distinctive way–breaking the name into 3 lines. The result calls to mind the musical mnemonic phrase "Do Re Mi". The logo is clean and simple, yet memorable, with a bold colour palette of red and warm grey.

Varga Girl Design also developed a tagline that captured Lisa's approach to practicing law: "Leave Your Family Well Looked After," with an emphasis on "Leave" and ”Well." It emphasizes the importance of estate planning and communicating one's wishes to loved ones and the peace of mind that comes from knowing that one's affairs are in order. It also implies that by working with Lisa Laredo, clients can feel confident that their family members will be taken care of in a way that aligns with their wishes and values.

The Branding:

Varga Girl Design was able to develop a strong brand identity that accurately reflected Lisa's personal values and approach to practicing law. The new brand helped Lisa to stand out in a crowded legal market and increased her visibility and credibility with clients.

Lisa Laredo's new brand identity was well-received by both clients and colleagues and the logo and tagline helped to differentiate Lisa from other lawyers in the field.