2023

NYX Awards - 2023 Gold Winner Winner

Semtech / Sierra Wireless Merger and Brand Refresh

Entrant Company

Semtech

Category

Strategic Campaign - Brand Strategy Campaign

Client's Name

Semtech

Country / Region

United States

Experience Level

Internal

As Semtech merged with Sierra Wireless, the brand team undertook a deep analysis of who we are and who we want to be, together as one team.

Starting with vision and purpose, voice, tone, and personality and culminating in design, the team created a new brand identity that embodies the most important aspects of the history, the people, the technology, and the ambitions of both companies. It's meant to bring Semtech into a new era where we can be and be seen as tech forward, bold, innovative, and resourceful.

We want employees, both current and new to feel empowered to bring our brand to life in every point they touch the market and that Semtech is where they want to be.

Credits

CMO
Julie McGee
Head of Brand
Regina Pareigis
Brand Creative
Magda Nowak-Batten
Sr. Manager Creative
Karen Henning
Creative
Ting Wang
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