2023

NYX Awards - 2023 Silver Winner Winner: Firmseek

Fredrikson

Entrant Company

Firmseek

Category

Website / Law & Legal Services

Client's Name

Fredrikson

Country / Region

United States

Experience Level

Agency

With over 300 attorneys and 10 offices, Fredrikson & Byron is one of the largest law firms in the country. Having represented clients for over a century, the firm has a pioneering spirit that has served it well when representing corporate entities throughout all stages of growth and disputes. A combination of bold colors, the latest in search features, powerful imagery, and interactive features throughout positions the firm as a forward-thinking partner who brings a winning perspective to matters. To convey this story, the site opens with an animation symbolic of pieces coming together to advance a client's goals. The notion of moving clients forward is represented by a series of arrows which animate in on load representing the concept of where law and business meet. Based on extensive industry research, the firm recognized that thought leadership and credentialing are the two most important aspects of the firm to communicate to the target web audience, comprised of clients, potential clients, and recruits. Along those lines, the firm built out its expertise pages, developed a large number of blogs, and crafted deep, but easy-to-navigate bios. The site has been a huge home run for the firm's marketing department.

2023
Integrated Marketing
NYX Awards 2023 Winner - The End of the weld, Gravity Global
silver
winner
CPC (Colder Products Company)

Entrant Company

Gravity Global

Category

Integrated Marketing / Social Media

Country / Region

United Kingdom

2023
Marketing Effectiveness
NYX Awards 2023 Winner - 10th Regional Travel Fair Digital Promotions Campaign, CARBONDIGITAL, INC.
silver
winner
Tourism Promotions Board Philippines

Entrant Company

CARBONDIGITAL, INC.

Category

Marketing Effectiveness / Digital Marketing Campaign

Country / Region

Philippines

2023
Series or Campaign
NYX Awards 2023 Winner - Fortify Your Plan - Master & 3 cutdown examples, LevLane
silver
winner

Entrant Company

LevLane

Category

Series or Campaign / Insurance

Country / Region

United States

2023
Broadcast / Television
NYX Awards 2023 Winner - American Family Insurance - Marching Band, Elite Media
silver
winner
American Family Insurance

Entrant Company

Elite Media

Category

Broadcast / Television / Insurance

Country / Region

United States