2023

NYX Awards - 2023 Silver Winner Winner: Firmseek

Fredrikson

Entrant Company

Firmseek

Category

Website / Law & Legal Services

Client's Name

Fredrikson

Country / Region

United States

Experience Level

Agency

With over 300 attorneys and 10 offices, Fredrikson & Byron is one of the largest law firms in the country. Having represented clients for over a century, the firm has a pioneering spirit that has served it well when representing corporate entities throughout all stages of growth and disputes. A combination of bold colors, the latest in search features, powerful imagery, and interactive features throughout positions the firm as a forward-thinking partner who brings a winning perspective to matters. To convey this story, the site opens with an animation symbolic of pieces coming together to advance a client's goals. The notion of moving clients forward is represented by a series of arrows which animate in on load representing the concept of where law and business meet. Based on extensive industry research, the firm recognized that thought leadership and credentialing are the two most important aspects of the firm to communicate to the target web audience, comprised of clients, potential clients, and recruits. Along those lines, the firm built out its expertise pages, developed a large number of blogs, and crafted deep, but easy-to-navigate bios. The site has been a huge home run for the firm's marketing department.

2023
Advertising
NYX Awards 2023 Winner - The End of the Weld, Gravity Global
silver
winner
CPC (Colder Products Company)

Entrant Company

Gravity Global

Category

Advertising / Online AD (Campaign)

Country / Region

United Kingdom

2023
Publications
NYX Awards 2023 Winner - Hunter's Horn Magazine, Madavor Media LLC
silver
winner
Houston Safari Club Foundation

Entrant Company

Madavor Media LLC

Category

Publications / Magazine

Country / Region

United States

2023
Marketing / Advertising Campaigns
NYX Awards 2023 Winner - Biteaway, MEZA
silver
winner
Kurieo Agency / Biteaway

Entrant Company

MEZA

Category

Marketing / Advertising Campaigns / Video Marketing Campaign

Country / Region

United States

2023
Website
NYX Awards 2023 Winner - FirstLight Home Care Website, Zbra Studios
silver
winner
FirstLight Home Care

Entrant Company

Zbra Studios

Category

Website / Professional Services

Country / Region

United States