2023

NYX Awards - 2023 Grand Winner Winner: The Working Party

New Era Cap Redesign and Relaunch

Entrant Company

The Working Party

Category

Website / E-Commerce

Client's Name

New Era Cap Australia

Country / Region

Australia

Experience Level

Agency

About The Entry

We're proud to announce that New Era Cap (Australia and New Zealand) has been redesigned and relaunched on Shopify Plus by The Working Party!
The global leaders in headwear needed a store that felt premium and modern while still being accessible to the core sport-centric customer. Our designers clever use of clean lines, considered white space, and a neutral colour palette offers an elevated and minimal aesthetic. The site's new layout thoughtfully balances function and form, and creates a seamless journey to discover new products and compare New Era’s many cap silhouettes. The final product is a visually stunning website that truly captures the authentic spirit of New Era.
Partners:
• Seamless returns with Loop Returns
• Out of stock flows with Klaviyo
• Search, merchandising, and product personalisation with Nosto Solutions

Featured Media

Credits

New Era Australia
2023
Strategic Campaign
NYX Awards 2023 Winner - Hell is Others Bloodhunt Event, Infernozilla
grand
winner

Entrant Company

Infernozilla

Category

Strategic Campaign / Social Media Campaign

Country / Region

United States

2023
Social Media
NYX Awards 2023 Winner - The End of the Weld, Gravity Global
grand
winner
CPC (Colder Products Company)

Entrant Company

Gravity Global

Category

Social Media / Social Campaign

Country / Region

United Kingdom

2023
Content Marketing Strategy
NYX Awards 2023 Winner - SOCi’s Localized Marketing Benchmark Report (LMBR), BLASTmedia
grand
winner

Entrant Company

BLASTmedia

Category

Content Marketing Strategy / Annual Report

Country / Region

United States

2023
Content Marketing Strategy
NYX Awards 2023 Winner - Profit Hunter: A Force with Nature: Tech Shark, Gravity Global
grand
winner

Entrant Company

Gravity Global

Category

Content Marketing Strategy / B2B Branded Content Campaign (NEW)

Country / Region

United Kingdom