2023

NYX Awards - 2023 Grand Winner Winner

New Era Cap Redesign and Relaunch

Entrant Company

The Working Party

Category

Website / E-Commerce

Client's Name

New Era Cap Australia

Country / Region

Australia

Experience Level

Agency

We're proud to announce that New Era Cap (Australia and New Zealand) has been redesigned and relaunched on Shopify Plus by The Working Party!

The global leaders in headwear needed a store that felt premium and modern while still being accessible to the core sport-centric customer. Our designers clever use of clean lines, considered white space, and a neutral colour palette offers an elevated and minimal aesthetic. The site's new layout thoughtfully balances function and form, and creates a seamless journey to discover new products and compare New Era’s many cap silhouettes. The final product is a visually stunning website that truly captures the authentic spirit of New Era.

Partners:

• Seamless returns with Loop Returns

• Out of stock flows with Klaviyo

• Search, merchandising, and product personalisation with Nosto Solutions

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Content Marketing Strategy
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