2023

NYX Awards - 2023 Gold Winner Winner: Cynda Media Lab

Bougie Funk

Entrant Company

Cynda Media Lab

Category

Design / Promotional / Branding

Client's Name

Bougie Funk

Country / Region

United States

Experience Level

The Bougie Funk identity system represents the brand's modern and bold personality. The creative strategy consists of a colorful palette for the packaging as well as a bold and modern typography style that was designed to inspire a confident and fearless attitude toward life. The logo was carefully crafted, and its structure is based on precise proportions to establish brand recognition.

Credits

Creative Director, Cynda Media Lab
C.J. Yeh
Design Director, Cynda Media Lab
Christie Shin
Designer, Cynda Media Lab
Sara Park
Designer, Cynda Media Lab
Kyungji Nam
2023
Marketing Effectiveness
NYX Awards 2023 Winner - #ThisIsBig Contest, SCAinteractive
gold
winner
Rogers Sports & Media

Entrant Company

SCAinteractive

Category

Marketing Effectiveness / Interactive Brand Experience

Country / Region

United States

2023
Strategic Campaign
NYX Awards 2023 Winner - P&G Battle of the Paddles at Super Bowl LVII, Taylor
gold
winner

Entrant Company

Taylor

Category

Strategic Campaign / Interactive Brand Experience

Country / Region

United States

2023
Public Relations
NYX Awards 2023 Winner - Sparkle Factory Sale, Miller Ink
gold
winner

Entrant Company

Miller Ink

Category

Public Relations / Publicity Campaign

Country / Region

United States

2023
Advertising
NYX Awards 2023 Winner - Born2Bond, Gravity Global
gold
winner
Bostik

Entrant Company

Gravity Global

Category

Advertising / Business / Trade Publication

Country / Region

United Kingdom