Emelle’s 20-Year Anniversary Campaign

CLIENT:
Emelle’s Catering is a Vancouver caterer that has been serving the community for 20 years. They are well-known with their existing clientele for their commitment to being of service to their clients, their team, their community, and the planet.
OBJECTIVES:
• Celebrate 20 years in business and leverage the celebration for exposure to new clients
• Position Emelle’s as Vancouver’s caterer, communicating their importance and meaningful history in the local community
• Raise brand awareness
• Engage qualified leads
STRATEGY:
To celebrate Emelle’s 20-year anniversary, we produced an integrated campaign that celebrated their clients, partners, and team, and showcased the power of celebration in an effort to inspire a new audience to trust life’s most important celebrations to Emelle’s. We captured 20 stories that illustrated 20 years of celebration and connections between Emelle’s and the Vancouver community.
AUDIENCE:
• Corporate + Community Event Organizers
• Private/Milestone Event Organizers
EXECUTION:
We executed the campaign across an array of mediums – video, written, on-location, experiential, and digital.
• Produced a feature film composed of 20 video interviews, premiered at client’s anniversary party, and distributed as brand content and targeted digital advertisements
• Wrote 20 editorial-style articles, distributed through media outlets, client blog, and displayed in café
• Commissioned an interactive art display of the Vancouver map for the café, that features illustrations of Emelle’s clients, team, and partners, and iconic Vancouver landmarks
• Hosted a quintessential Emelle’s event at their café for clients, team, partners, and local food bloggers and influencers
Throughout the campaign, we drove customers to the Emelle’s website to inquire about customizing the perfect menu for their next celebration.
PERFORMANCE:
Over 3,000 video views in first 3 weeks of launch.