AECOM Global Well-Being Week

After establishing a successful U.S. wellness program, AECOM wanted to grow its culture of well-being by engaging their global workforce. Accordingly, AECOM launched its first-ever Global Well-Being Week in June 2018. This displayed their commitment to well-being and educated their global workforce about the concept of holistic well-being and celebrated diverse ways to be well.
We had fewer than 100 days to engineer and roll out the event. Because there wasn’t an allocated budget, AECOM leveraged vendor partners to provide gratis support and resources. And the global logistics were a challenge.
Target audiences included Global Well-Being Partners, Leadership, HR, people managers and 87,000 employees (9 countries on 5 continents).
After identifying the key pillars of well-being – physical, emotional, financial, social and planet – we developed our communications strategy, key messaging, media plan and branding approach. Our branding made AECOM employees the face of the Global Well-Being Week campaign, using region-specific images of employees to promote events and activities.
The most noteworthy communication element in our campaign was a multi-faceted website which included a digital Well-Being Wheel (was WellbeingAtAECOM.com – see at: awards.bluecommunications.com/aecom/gwb). We also created a social media campaign (#WellBeingAtAECOM), leader videos, Global HR Town Hall, PowerPoint presentations, templated communications, a Well-Being Wheel, a Stress Blocks Challenge, newsletters and more.
Our exceptional results included 370,913 total touchpoints! Touchpoints reflect engagement, including total views, opens, likes, comments, downloads, impressions, event participation, etc. More important, a culture shift has taken place. The terms “well-being” and “the five pillars of well-being” are now widely used at AECOM, and leaders incorporate “well-being moments” into meetings. The Value on Investment (VOI) is exceeding expectations through positive shifts in culture and productivity.