2019

NYX Awards - 2019 Triumph Winner Winner: Jet Linx

Jet Linx and The Tutu Project

Entrant Company

Jet Linx

Category

Integrated Campaign / Cause Marketing

Client's Name

Jet Linx

Country / Region

United States

Experience Level

Agency

Jet Linx supports the non-profit, The Tutu Project, every October via a variety of media, including press releases, social campaigns, feature stories in our company magazine, blogs, photo contests, Base displays, silent auctions, and more. The goal each year is to increase company and team engagement in the #Dare2Tutu photo challenge (where each photo nets a company donation to the Project), and to bring more attention to the work of The Tutu Project to raise funds via direct donations. The goal in 2018 was to increase both photos submitted and direct donation dollars by 25% each. Through new focus on team engagement (weekly most creative photo contests with prizes and social media recognition), and a targeted direct mail piece to all company clients with information on how to donate (entitled "Notes of Hope," a set of postcards that clients could mail to breast cancer patients and survivors, each sharing an exclusive Jet Linx x The Tutu Project image, both brands, and the meaning of the partnership), the company well exceeded its goal. Money raised from image submissions increased by 193%, with over 840 additional images submitted over the previous year, and direct donations skyrocketed immediately following the postcards hitting homes, with direct donations increasing by 2,500%. The postcards - with their compelling imagery and sharability - truly struck a cord and generated new interest in this annual passion project.

Credits

VP Marketing
Jordan Maddex
Marketing Assistant
Kendra Shannon
Digital Marketing Specialist
Sammi Finken
2019
Branded Content
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Entrant Company

BluBlu Studios

Category

Branded Content / Animation

Country / Region

Poland

2019
Television / Broadcast
NYX Awards 2019 Winner - Portrait of a Landscape THE FLINT HILLS, KTWU
triumph
winner

Entrant Company

KTWU

Category

Television / Broadcast / Entertainment

Country / Region

United States

2019
Social Media Marketing / Communications
NYX Awards 2019 Winner - 50 Is Just The Start , Lumen App
triumph
winner

Entrant Company

Lumen App

Category

Social Media Marketing / Communications / Social Ad Campaign

Country / Region

United Kingdom

2019
Commercials / Marketing / Promotional
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triumph
winner

Entrant Company

Red Baton

Category

Commercials / Marketing / Promotional / Financial Services (Non-Bank)

Country / Region

India