2019

NYX Awards - 2019 Triumph Winner Winner: Jet Linx

Jet Linx and The Tutu Project

Entrant Company

Jet Linx

Category

Integrated Campaign / Cause Marketing

Client's Name

Jet Linx

Country / Region

United States

Experience Level

Agency

Jet Linx supports the non-profit, The Tutu Project, every October via a variety of media, including press releases, social campaigns, feature stories in our company magazine, blogs, photo contests, Base displays, silent auctions, and more. The goal each year is to increase company and team engagement in the #Dare2Tutu photo challenge (where each photo nets a company donation to the Project), and to bring more attention to the work of The Tutu Project to raise funds via direct donations. The goal in 2018 was to increase both photos submitted and direct donation dollars by 25% each. Through new focus on team engagement (weekly most creative photo contests with prizes and social media recognition), and a targeted direct mail piece to all company clients with information on how to donate (entitled "Notes of Hope," a set of postcards that clients could mail to breast cancer patients and survivors, each sharing an exclusive Jet Linx x The Tutu Project image, both brands, and the meaning of the partnership), the company well exceeded its goal. Money raised from image submissions increased by 193%, with over 840 additional images submitted over the previous year, and direct donations skyrocketed immediately following the postcards hitting homes, with direct donations increasing by 2,500%. The postcards - with their compelling imagery and sharability - truly struck a cord and generated new interest in this annual passion project.

Credits

VP Marketing
Jordan Maddex
Marketing Assistant
Kendra Shannon
Digital Marketing Specialist
Sammi Finken
2019
Marketing Effectiveness
NYX Awards 2019 Winner - Visit Ras Al Khaimah Global Destination Marketing, Crowd
triumph
winner
Ras Al Khaimah Tourism Authority Department

Entrant Company

Crowd

Category

Marketing Effectiveness / Digital Marketing Campaign

Country / Region

United Arab Emirates

2019
Commercials / Marketing / Promotional
NYX Awards 2019 Winner - Melbourne Jet Base, Cheer Squad
triumph
winner
Melbourne Jet Base

Entrant Company

Cheer Squad

Category

Commercials / Marketing / Promotional / Travel / Tourism

Country / Region

Australia

2019
Non-Broadcast
NYX Awards 2019 Winner - The Bible Project: Wisdom Series, Coastal Fellowship Church
triumph
winner
Coastal Fellowship Church

Entrant Company

Coastal Fellowship Church

Category

Non-Broadcast / Religion and Spirituality

Country / Region

United States

2019
Branded Content
NYX Awards 2019 Winner - La Mer, 3Tristesteasers
triumph
winner
North Sales

Entrant Company

3Tristesteasers

Category

Branded Content / Public Interest / Awareness

Country / Region

Spain