2019
Entrant Company
Red Hat Open Studio
Category
Marketing / Promotion Materials - Event
Client's Name
Red Hat
Country / Region
United States
Experience Level
Red Hat Summit is the premier open source technology event to showcase the latest and greatest in cloud computing, platform, virtualization, middleware, storage, and systems management technologies. Red Hat Summit is Red Hat’s biggest opportunity to introduce existing customers to new solutions through our subject matter experts and hands-on experience with our technology. We want to convince customers that Red Hat Summit is a can’t-miss event experience so they continue to return year after year.
To promote the event and to engage attendance, we create a new theme—with messaging and design—each year. Creating a unique event theme gives Red Hat Summit an identity, and differentiates this event from other technology conferences. The event theme should manifest into something attendees can relate to and engage with throughout the attendee journey (pre-, during, and post-event), and help build a personal connection between attendees and Red Hat Summit.
For Red Hat Summit 2019, the theme is about “the power of and,” about bringing things together to make a difference.
Credits
Entrant Company
VERB Interactive
Category
Integrated Campaign - Integrated Marketing Campaign
Country / Region
Canada
Entrant Company
BluBlu Studios
Category
Branded Content - Animation
Country / Region
Poland
Entrant Company
Melt Pictures
Category
Commercials / Marketing / Promotional - Entertainment
Country / Region
United States
Entrant Company
Red Hat Open Studio
Category
Branded Content - Documentary
Country / Region
United States