The Pride of Power

Power’s H-Town Love group, an extension of our Cultural Diversity and Inclusion Initiative, crowd sourced funds to enter a float into the Houston Pride Parade. To show the company’s support, Power flew members of the LGBTQ+ community from our offices all over the nation to Houston, along with members of our in-house communications team to document the experience and to spread the message of pride to all 2700 employees at Power.
The goal of documenting Power’s participation in the parade was to communicate to all audiences that Power is a place where everyone can feel safe and accepted for who they are. The goal of this video was to communicate that Power embraces and supports all people regardless of their gender identity, sexual orientation or background. It encourages viewers to be proud of who they are, and to love themselves and others all the same.
It was challenging to come into the project in the middle of its execution, but since the efforts started local to Houston, the team had to build our creative brief and pitch senior leadership on the benefits of video coverage in less than two weeks. We used this opportunity for collaboration to our advantage, however, and leveraged the unique talents of each person involved to better the project.
As a result, our team was able to produce a piece that showcased just how much Power values our employees, especially those who may be marginalized or traditionally underrepresented. Feedback from our sphere of influence was overwhelming positive, but the video did receive some backlash from more conservative audiences. The fact that the business knew this risk and pushed forward anyway proved to our employees, especially those in the LGBTQ community, that they are truly Power’s top priority.