Intelligent Inbound & PR: The Magic Combination for Increase

This campaign’s goal is to teach our buyer personas how to combine intelligent inbound marketing with strategic PR efforts, leading to great visibility, credibility, brand recognition, and a higher potential to reach the target audience. We deliver this content to them un-gated on our long-form, interactive pillar page. We then offer a full download of the e-book for offline enjoyment. The campaign was rounded out with a launch email designed to reflect the style of the pillar page. The combination of these efforts lead to 491 number of visits, and 117 submissions in the first month after launch.