Great Eagle Group’s Corporate Video

The corporate video serves as a multimedia that presents Great Eagle’s refined branding in a lively manner, and illustrates the diversity of businesses where the Group’s strengths and rich experience lie in. This can be seen through the content flow across the three main sections of the corporate video: the first one narrates the background of the Group, the second highlights the wide diversity of the Group’s businesses, and the third section spells out the ultimate pursuits of the Group. The video captures work scenes of various business units, and some roles were played by staff in order to retain the authenticity of the scenes.

Delivering a concise summary of the Group’s quality work in its multiple businesses, the corporate video is found beneficial to a range of stakeholders. The relevant stakeholders and occasions include potential customers of the Group’s latest luxury residential development who visit the sales office, investors who browse the corporate website, business partners who gather at meetings with Great Eagle’s team, as well as employee communications through emails, intranet and events, etc.