2020

NYX Awards - 2020 Gold Winner Winner

You're Breathing Fire

Entrant Company

Matson Money

Category

Non-Broadcast - Writing / Script (Skill)

Client's Name

Matson Money

Country / Region

United States

Experience Level

Agency

This is a short video that was created to inspire Financial Advisors attending a conference. The video invokes the spirit of a winner in an unprecedented, personal, and moving way that compels Financial Advisors into action in their businesses.

The video explores the boundary between past, present and future is more liquid and “Quantum” than we imagine it to be. The win we will someday experience is happening now. We experience the “entangled” relationship between this moment and the past and future, accentuated through sequencing, editing techniques, sound design, and choices of imagery throughout this video.

These images eventually blend into action shots of the athletes, performing, preparing repetitively, struggling, excelling through feats of performance in their sport, raiding their hands in victory, and entering the game- in various times and spaces presented non-linearly all entangled with the present.

Credits

Director
Gord Carson
Producer
Design House Collective Inc.
Writer
Justin Robinson
Director of Photography
Byron Kopman
Director of Photography
Paul Watt
Director of Photography
Carlo Wein
2020
Broadcast / Television
NYX Awards 2020 Winner - Life on a Freighter
gold
winner

Entrant Company

WPBS-TV

Category

Broadcast / Television - Documentary

Country / Region

United States

2020
Advertising
NYX Awards 2020 Winner - This is College Campaign
gold
winner
Tarrant County College

Entrant Company

Tarrant County College

Category

Advertising - Advertising Campaign

Country / Region

United States

2020
Branded Content
NYX Awards 2020 Winner - Going Beyond the Lead
gold
winner
Act-On Software

Entrant Company

Matter

Category

Branded Content - Motion Graphics

Country / Region

United States

2020
Non-Broadcast
NYX Awards 2020 Winner - You're Breathing Fire
gold
winner
Matson Money

Entrant Company

Matson Money

Category

Non-Broadcast - Financial Services

Country / Region

United States