2020

Entrant Company
Moonshine Agency
Category
Social Video / Business-to-Consumer
Client's Name
Queen Victoria Market
Country / Region
Australia
Experience Level
Agency
The purpose of the Hidden Stories campaign was to attract the local community back to the Market during a period of change and renovation by reminding them about what they loved about the Market - community, family, friends, diversity, sustainability, fresh food, craftsmanship, artisans etc.
The films were released via the Queen Victoria Market website as YouTube embeds on the following page: 
https://qvm.com.au/hiddenstories/
Shorter versions were also released on the Market’s Facebook, Instagram and Weibo (with Chinese subtitles).
The videos reached over 600,000 viewers in 30 weeks.
And they succeeded in doing this as trade improved after the launch of the campaign.
Over 4 million people visit the Queen Victoria Market in Melbourne, Australia every year.
Credits
 
         Entrant Company
RB
Category
Social Marketing / Communications / YouTube / Vimeo Video / Youku Video
Country / Region
United States
 
         Entrant Company
Multipleoutlet Productions
Category
Social Video / Education
Country / Region
United States
 
         Entrant Company
Miami Ad School San Francisco, New York, Berlin and Hamburg
Category
Mobile App / Mobile App / Other
Country / Region
United States
 
         Entrant Company
PeopleScout
Category
Publications / Magazine
Country / Region
United States