2020

NYX Awards - 2020 Gold Winner Winner: Moonshine Agency

Hidden Stories of QVM

Entrant Company

Moonshine Agency

Category

Social Video / Business-to-Consumer

Client's Name

Queen Victoria Market

Country / Region

Australia

Experience Level

Agency

The purpose of the Hidden Stories campaign was to attract the local community back to the Market during a period of change and renovation by reminding them about what they loved about the Market - community, family, friends, diversity, sustainability, fresh food, craftsmanship, artisans etc.
The films were released via the Queen Victoria Market website as YouTube embeds on the following page:
https://qvm.com.au/hiddenstories/
Shorter versions were also released on the Market’s Facebook, Instagram and Weibo (with Chinese subtitles).
The videos reached over 600,000 viewers in 30 weeks.
And they succeeded in doing this as trade improved after the launch of the campaign.
Over 4 million people visit the Queen Victoria Market in Melbourne, Australia every year.

Credits

Director, Moonshine Agency
Mike Hill
Producer, Moonshine Agency
Sue Collins
Editor & Videographer, Moonshine Agency
Thomas Johns
Production Manager, Moonshine Agency
Emma de Campo
Editor, Moonshine Agency
Paul Glubb
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Entrant Company

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Category

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Country / Region

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Entrant Company

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Category

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Country / Region

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Mobile App
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Entrant Company

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Category

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Country / Region

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Publications
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winner

Entrant Company

PeopleScout

Category

Publications / Magazine

Country / Region

United States