Inside A Rebrand

Small businesses often don’t have the budget to hire agency support, so they lead their own internal rebrands. How can small businesses leverage an agency-level process and approach to get professional and impactful results for their brands?

Inside A Rebrand is a 4-part web series packed full of edu-tainment designed to support small business owners on their rebrand projects. In 4 episodes, we take you through the entire visual identity rebrand process that we do at REX – as we embark on our own internal rebrand. Combining authentic documentation of our team’s interactions, insightful commentary about our thoughts and fears, and actionable education, this series aims to give small business owners the tools and framework to finally get to visual branding they love.

This web series was released on May 1, 2020 on YouTube, with 1 episode releasing every week.

It was organically shared on Facebook, Instagram, and LinkedIn.