Truebill - Testimonial DRTV Spot

The Truebill app is the smartest way to manage your finances. Truebill helps people gain awareness of how they are spending their money and go a step further by taking actions that help people save money. The app helps you with cancelling unwanted subscriptions, negotiating bills, securing refunds on outages and bank fees. The campaign includes a series of videos that are product-focused with descriptions regarding how the user will benefit from the app. It also shows multiple testimonials where the user goes into detail regarding how the product has helped them.
With a constrained budget, we were pleased to be able to provide a 60 second, 30 second, and 5, 15-second testimonials to allow for Truebill to test multiple approaches in their go-to-market strategy. By leveraging our experience and production methodologies, we were able to provide additional value to our customer.
The spots are clear, communicate the message succinctly and they've worked well for our client.
The founder of Truebill himself, Yahya Mokhtarzada, said, "I just wanted to send over a sincere Thank You for all the work you guys did on getting our commercial filmed - we're thrilled with the results! Beyond that, just wanted to express how impressed we are with you guys. We came into this new to TV and unsure of what to expect, and your team did a great job guiding us through the process and exceeded our expectations every step of the way. We look forward to working with you again in the future!" Yahya Mokhtarzada, Founder, Truebill
The primary objective of this project was to create awareness and brand recall through product trial. This in turn will lead to driving loyalty and increasing views of the app. The target viewer of the video is a busy professional, 23-40 years old, that is juggling a lot in life.