2020

NYX Awards - 2020 Grand Winner Winner: Eagle Eye View General Trading Company (Kuwait)

Kabini’s Enchanted Forest

Entrant Company

Eagle Eye View General Trading Company (Kuwait)

Category

Social Video / Nature / Wildlife

Client's Name

Country / Region

Kuwait

Experience Level

Internal

Kabini’s Enchanted Forest is a short video created to increase awareness of wildlife conservation in India. We believe that the more people see relatable visual content of wild and free biodiversity, the more likely they are to change their behavior towards protecting the environment and nature. By being exposed to wildlife content, people can visualize, relate to, and understand what it is they should be protecting. Our passion for wildlife drives our need to help people understand how abundant and fragile wildlife really is, through education and visual awareness of the amazing biodiversity in different protected areas and national parks around the world. In doing so, we strive to play a role in changing human behavior towards protecting and respecting nature and its biodiversity.
Climate change has peeked at an alarming rate and is calling for changes in human behavior to ensure a sustainable future for generations to come. Every living being plays a vital role in achieving this and we hope to play a part in protecting the environment and raising awareness for the benefit of both humans and wildlife.
This project is completely self-funded by myself, Sarah AlSharhan, Founder of Eagle Eye View General Trading Company in Kuwait, as well as my husband and project partner, Shamlan AlSharah. We travelled to India to document the biodiversity at Nagarahole Tiger Reserve in Karnataka with a special interest of finding an extremely rare melanistic leopard in order to raise awareness for this species and others. We create content with extremely high ethical standards and have always practiced respecting wildlife and nature in order to capture special moments.

Credits

Shamlan AlSharah
Sarah AlSharhan
2020
Integrated Marketing
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Entrant Company

Elysium Marketing Group

Category

Integrated Marketing / Company Branding

Country / Region

United States

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Design & Print
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Entrant Company

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Category

Design & Print / Banner / Sign

Country / Region

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Social Marketing / Communications
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Entrant Company

Hawke Media

Category

Social Marketing / Communications / Social Ad Campaign

Country / Region

United States

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Social Marketing / Communications
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Entrant Company

PETA

Category

Social Marketing / Communications / Social Public Service & Activism

Country / Region

United States