2020

NYX Awards - 2020 Silver Winner Winner: BBC Studioworks/Shoot You Ltd

Is your city accessible to all?

Entrant Company

BBC Studioworks/Shoot You Ltd

Category

Web Based Production / Animation

Client's Name

European Commission

Country / Region

United Kingdom

Experience Level

Agency

‘What’s the best medium we can use to encourage more cities to enter the 2021 Access City Award? We want it to be interesting, inspiring, dynamic and impactful.’ This was the request from the European Commission and in response, we produced this colourful and compelling animation, based on a hand-drawn style, adding textures and layers to create the final effect.
We built an imaginary city and travelled through it, illustrating how cities can cater for all people, especially those with specific access needs - wheelchairs, the blind, the deaf, parents with strollers – being just some of the examples.
What the European Commission hope to achieve with this campaign is to highlight and recognise those cities which are doing an excellent job at providing the necessary access resources for all citizens. They are using this animation to encourage more cities to apply for the 2021 Access City Award.

Credits

Producer - BBC Studioworks/Shoot You Ltd
Charlotte Pugh
Creative Director - BBC StudioWorks/Shoot You Ltd
Lucien Devivo
Concept & Design - BBC StudioWorks/Shoot You Ltd
Anna Molnar
Animators - BBC StudioWorks/Shoot You Ltd
Anna Molnar / Marta Lemos
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Entrant Company

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Category

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Country / Region

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Entrant Company

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Category

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Country / Region

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Entrant Company

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Entrant Company

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Category

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Country / Region

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