2020
Entrant Company
BBC Studioworks/Shoot You Ltd
Category
Web Based Production / Animation
Client's Name
European Commission
Country / Region
United Kingdom
Experience Level
Agency
‘What’s the best medium we can use to encourage more cities to enter the 2021 Access City Award? We want it to be interesting, inspiring, dynamic and impactful.’ This was the request from the European Commission and in response, we produced this colourful and compelling animation, based on a hand-drawn style, adding textures and layers to create the final effect.
We built an imaginary city and travelled through it, illustrating how cities can cater for all people, especially those with specific access needs - wheelchairs, the blind, the deaf, parents with strollers – being just some of the examples.
What the European Commission hope to achieve with this campaign is to highlight and recognise those cities which are doing an excellent job at providing the necessary access resources for all citizens. They are using this animation to encourage more cities to apply for the 2021 Access City Award.
Credits
Entrant Company
Pub Point Com
Category
Advertising / Advertising Campaign
Country / Region
Canada
Entrant Company
Swood Media
Category
Web Based Production / Editing (Skill)
Country / Region
United States
Entrant Company
FabFitFun
Category
Non-Broadcast / Fitness
Country / Region
United States
Entrant Company
Swood Media
Category
Series / Campaign / Entertainment
Country / Region
United States